MediaTailor ad skipping prevention best practices
Implementing these best practices helps prevent ad skipping issues before they occur, ensuring better ad insertion performance and revenue protection with AWS Elemental MediaTailor. These proactive measures address the most common causes of ad skipping and help maintain consistent ad delivery.
Proactive measures
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Implement ad prefetching: Use MediaTailor's prefetch feature to ensure ads are transcoded before playback. See Prefetching ads for implementation details
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Maintain consistent creative IDs: Ensure your ad decision server uses consistent creative IDs for the same ad content across sessions
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Ensure proper duration formatting: Use integer values for EXT-X-CUE-OUT duration parameters instead of ISO 8601 format
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Configure VOD optimization: Set maxConcurrentAdsRequests for VOD streams with multiple ad breaks to reduce server load
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Optimize ADS performance: Configure your ad decision server to respond quickly and handle peak traffic volumes
Implementation guidelines
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Implement proper error handling: Configure slate content to fill ad breaks when ads cannot be inserted
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Test thoroughly: Validate your ad insertion workflow across different devices and network conditions
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Implement fallback strategies: Configure backup ad sources or default ads for when primary ad sources fail
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Monitor transcoding patterns: Monitor CloudWatch logs for transcoding efficiency and contact AWS Support
if you notice patterns that indicate transcoding issues
