Available features

The AWS Partner CRM Connector for Salesforce integrates with both AWS Marketplace and APN customer engagements (ACE). The following sections describe features that are supported by AWS Marketplace and ACE.

ACE features

• AWS originated opportunities — This lets you receive opportunities directly from AWS within your Salesforce CRM. These opportunities are potential cosell deals where AWS identifies a customer that could benefit from your solution.

• Partner-originated opportunities — This facilitates creating and managing cosell opportunities that you identify. You can create opportunities within Salesforce and link them to relevant AWS services that can help streamline collaboration efforts with AWS.

• AWS lead referrals — This lets you receive leads from AWS that might be a good fit for your offerings. These leads could be potential customers who expressed an interest in solutions like yours.

• Dashboard — This provides a centralized overview within Salesforce of your cosell activities with AWS. Depending on your configuration, this can include opportunities and leads.

AWS Marketplace features

Multiple AWS Marketplace seller accounts — Manage private offers, resale authorizations, and other functions for your AWS Marketplace seller accounts within a single Salesforce instance.

Supported AWS Marketplace product types — The connector currently integrates with the following AWS Marketplace product types:

• SaaS

• AMI

• Containers

Dashboards — This provide a consolidated overview of your private offers within Salesforce.

Independent software vendor (ISV) features

AWS Marketplace products

View your existing AWS Marketplace product listings within Salesforce. This lets you manage your product portfolio and cosell activities.

Private offers

Create and manage private offers for your listed AWS Marketplace products within Salesforce. Flexible payment schedules are available for all supported private offers. Future dated agreements are supported only for private SaaS and contract offerings.

Import existing private offers

You can expedite the transition process by importing existing AWS Marketplace offers directly into the connector.

Private offer management

• Create/publish — Publish private offers from within Salesforce.

• Draft — Save private offers as drafts for future editing before publishing them.

• Modify — Modify the private offer's expiration date.

• Cancel — Remove offers that have been published.

• Clone — Create a copy of an existing private offer as a starting point for a new offer.

Agreements

• View — Access and reference existing AWS Marketplace agreements in Salesforce.

• Import — To centralize management, import existing agreements from AWS Marketplace into the connector.

Agreement-based offers

• Creating agreement-based offers — Use existing agreements to create targeted customer offers, which helps to simplify the quoting and purchasing process.

Resale authorizations

Manage the lifecycle of resale authorizations within Salesforce, which includes the following:

• Create/publish — Create a resale authorization to authorize an AWS channel partner to resell your product.

• Draft — Save resale authorization requests for further review before submitting them.

• Deactivate — If a resale authorization is no longer required, you can deactivate it within the connector.

• Clone — Clone existing resale authorizations to expedite the creation of new resale authorizations.

Channel partner features

If you're part of the AWS Marketplace channel partner program, you can use shared-resale authorizations to simplify the process of reselling products to your channel partners. The connector lets you do the following:

• View — Access and review shared-resale authorizations within Salesforce.

• Manage — Channel partner private offers have the same functions as private offers, such as Create/publish, Modify, Cancel, and Clone.