Omni-channel Customer Engagement for Airlines
Publication date: August 15, 2022 (Diagram history)
This reference architecture provides a unified user interface for customer service teams (both centralized and on location) at Travel and Hospitality companies to provide personalized customer service across all channels at every stage of their customer's journey.
Omni-channel Customer Engagement for Airlines Diagram
-
Use Amazon Simple Storage Service (Amazon S3) to store website, configuration files, and Amazon CloudFront to serve a unified user interface.
-
Invoke AWS Lambda to provide personalized recommendations for travelers and generate data through Amazon API Gateway. API access is controlled through Amazon Cognito.
-
Serverless database architecture runs on Amazon DynamoDB to collect key Traveler 360 data from several sources, personalization data processing workload outputs, and systems of records.
-
A chatbot powered by Amazon Lex asks for traveler input data and automates the delivery of personalized user interactions and recommendations.
-
Use a search service for available products to recommend in the data bank index by using Amazon OpenSearch Service.
-
Use a mail or mobile push notification service to send recommendations to travelers, scheduled through Amazon Pinpoint.
Download editable diagram
To customize this reference architecture diagram based on your business needs, download the ZIP file which contains an editable PowerPoint.
Create a free AWS account
Sign up for an AWS account. New accounts include 12 months of AWS Free Tier
Further reading
For additional information, refer to
Diagram history
To be notified about updates to this reference architecture diagram, subscribe to the RSS feed.
| Change | Description | Date |
|---|---|---|
Initial publication | Reference architecture diagram first published. | August 15, 2022 |
To subscribe to RSS updates, you must have an RSS plugin enabled for the browser you are using.
