List analysis rule - AWS Clean Rooms

List analysis rule

In AWS Clean Rooms, a list analysis rule outputs row-level lists of the overlap between the configured table that it's added to and the configured tables of the member who can query. The member who can query runs queries that include a list analysis rule.

The list analysis rule type supports uses cases such as enrichment and audience building.

For more information about the predefined query structure and syntax for this analysis rule, see List analysis rule predefined structure.

The parameters of the list analysis rule, defined in List analysis rule - query controls, have query controls. Its query controls include the ability to select the columns that can be listed in the output. The query is required to have at least one join with a configured table from the member who can query, either directly or transitively.

There are no query results controls like there are for the Aggregation analysis rule.

List queries can only use mathematical operators. They can't use other functions (such as aggregation or scalar).

List query structure and syntax

Queries on tables that have a list analysis rule must adhere to the following syntax.

--select_list_expression SELECT [TOP number ] DISTINCT column_name [[AS] column_alias ] [, ...] --table_expression FROM table_name [[AS] table_alias ] [[INNER] JOIN table_name [[AS] table_alias] ON join_condition] [...] --where_expression [WHERE where_condition] --limit_expression [LIMIT number]

The following table explains each expression listed in the preceding syntax.

Expression Definition Examples
select_list_expression

A comma-separated list containing at least one table column name.

A DISTINCT parameter is required.

Note

The select_list_expression can alias columns with or without the AS parameter.

It also supports the TOP parameter. For more information, see the AWS Clean Rooms SQL Reference.

SELECT DISTINCT segment

table_expression

A table, or join of tables, with join_condition to connect it to join_condition.

join_condition returns a Boolean.

The table_expression supports:

  • A specific JOIN type (INNER JOIN)

  • The equality comparison conditions within a join_condition (=)

  • Logical operators (AND, OR).

FROM consumer_table INNER JOIN provider_table ON consumer_table.identifier1 = provider_table.identifier1 AND consumer_table.identifier2 = provider_table.identifier2
where_expression A conditional expression that returns a Boolean. It can be comprised of the following:
  • Table column names

  • Mathematical operators

  • String literals

  • Numerical literals

Supported comparison conditions are (=, >, <, <=, >=, <>, !=, NOT, IN, NOT IN, LIKE, IS NULL, IS NOT NULL).

Supported logical operators are (AND, OR).

The where_expression is optional.

WHERE state + '_' + city = 'NY_NYC'

WHERE timestampColumn = timestampColumn2 - 14

limit_expression

This expression must take a positive integer. It can also be interchanged with a TOP parameter.

The limit_expression is optional.

LIMIT 100

For list query structure and syntax, be aware of the following:

  • SQL commands other than SELECT are not supported.

  • Subqueries and common table expressions (for example, WITH) are not supported

  • HAVING, GROUP BY, and ORDER BY clauses are not supported

  • OFFSET parameter is not supported

List analysis rule - query controls

With list query controls, you can control how the columns in your table are used to query the table. For example, you can control which column is used for joining, or which column can be used in SELECT statement and WHERE clause.

The following sections explain each control.

Join controls

With Join controls, you can control how your table can be joined to other tables in the table_expression. AWS Clean Rooms only supports INNER JOIN. In the list analysis rule, at least one INNER JOIN is required and the member who can query is required to include a table they own in the INNER JOIN. This means they must join your table with theirs, either directly or transitively.

Following is an example of transitivity.

ON my_table.identifer = third_party_table.identifier .... ON third_party_table.identifier = member_who_can_query_table.id

INNER JOIN statements can only use columns that have been explicitly categorized as a joinColumn in your analysis rule.

The INNER JOIN must operate on a joinColumn from your configured table and a joinColumn from another configured table in the collaboration. You decide which columns from your table can be used as joinColumn.

Each match condition within the ON clause is required to use the equality comparison condition (=) between two columns.

Multiple match conditions within an ON clause can be:

  • Combined using the AND logical operator

  • Separated using the OR logical operator

Note

All JOIN match conditions must match one row from each side of the JOIN. All conditionals connected by an OR or an AND logical operator must adhere to this requirement as well.

The following is an example of a query with an AND logical operator.

SELECT some_col, other_col FROM table1 JOIN table2 ON table1.id = table2.id AND table1.name = table2.name

The following is an example of a query with an OR logical operator.

SELECT some_col, other_col FROM table1 JOIN table2 ON table1.id = table2.id OR table1.name = table2.name
Control Definition Usage
joinColumns The columns that you want to allow the member who can query to use in the INNER JOIN statement.

The same column can't be categorized as both a joinColumn and listColumn (see List controls).

joinColumn can't be used in any other parts of the query other than INNER JOIN.

List controls

List controls control the columns that can be listed in the query output (that is, used in the SELECT statement) or used to filter results (that is, used in the WHERE statement).

Control Definition Usage
listColumns The columns that you allow the member who can query to use in the SELECT and WHERE A listColumn can be used in SELECT and WHERE.

The same column can't be used as both a listColumn and joinColumn.

List analysis rule predefined structure

The following example includes a predefined structure that shows how you complete a list analysis rule.

In the following example, MyTable refers to your data table. You can replace each user input placeholder with your own information.

{ "joinColumns": [MyTable column name(s)], "listColumns": [MyTable column name(s)], }

List analysis rule - example

The following example demonstrates how two companies can collaborate in AWS Clean Rooms using list analysis.

Company A has customer relationship management (CRM) data. Company A wants to obtain additional segment data on its customers to learn more about their customers and potentially use attributes as input into other analyses. Company B has segment data comprised of unique segment attributes that they created based on their first party data. Company B wants to provide the unique segment attributes to Company A only on customers that are overlapping between their data and Company A data.

The companies decide to collaborate so that Company A can enrich the overlapping data. Company A is the member who can query, and Company B is the contributor.

To create a collaboration and run list analysis in collaboration, the companies do the following:

  1. Company A creates a collaboration and creates a membership. The collaboration has Company B as another member on the collaboration. Company A enables query logging in the collaboration, and it enables query logging in its account.

  2. Company B creates a membership in the collaboration. It enables query logging in its account.

  3. Company A creates a CRM configured table

  4. Company A adds the analysis rule to the customer configured table, as shown in the following example.

    { "joinColumns": [ "identifier1", "identifier2" ], "listColumns": [ "internalid", "segment1", "segment2", "customercategory" ] }

    joinColumns – Company A wants to use hashedemail and/or thirdpartyid (obtained from an identity vendor) to match customers from CRM data to customers from segment data. This will help ensure Company A matches enriched data for the right customers. They have two joinColumns to potentially improve the match rate of the analysis.

    listColumns – Company A uses listColumns to obtain enriched columns beside an internalid they use within their own systems. They add segment1, segment2, and customercategory to potentially limit the enrichment to specific segments by using them in filters.

  5. Company B creates a segment configured table.

  6. Company B adds the analysis rule to the segment configured table.

    { "joinColumns": [ "identifier2" ], "listColumns": [ "segment3", "segment4" ] }

    joinColumns – Company B enables Company A to join on identifier2 to match customers from segment data to CRM data. Company A and Company B worked with the identity vendor to obtain identifier2 which would match for this collaboration. They didn't add other joinColumns because they believed identifier2 provides the highest and most accurate match rate and other identifiers aren't required for the queries.

    listColumns – Company B enables Company A to enrich their data with segment3 and segment4 attributes which are unique attributes they have created, collected and aligned on (with customer A) to be a part of data enrichment. They want Company A to obtain these segments for the overlap at a row-level because this is a data enrichment collaboration.

  7. Company A creates a CRM table association to the collaboration.

  8. Company B creates a segment table association to the collaboration.

  9. Company A runs queries, such as the following one to enrich overlapping customer data.

    SELECT companyA.internalid, companyB.segment3, companyB.segment4 INNER JOIN returns companyB ON companyA.identifier2 = companyB.identifier2 WHERE companyA.customercategory > 'xxx'
  10. Company A and Company B review query logs. Company B verifies that the query aligns with what was agreed upon in the collaboration agreement.