Create an outbound campaign
With Connect Customer outbound campaigns, you can reach customers proactively across voice, SMS, email, and WhatsApp channels. You define a target audience using Customer Profiles segments, configure a campaign flow that controls the communication sequence, and schedule when the campaign runs. Campaigns support delivery status tracking, retry logic for failed communications, and multichannel fallback—for example, sending an email if an SMS bounces.
Connect Customer provides two ways to create an outbound campaign:
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Visual Journey Builder: Design multi-channel, multi-step campaigns using an intuitive drag-and-drop canvas. Ideal for complex journeys that span multiple channels and include branching logic.
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Guided Campaign Builder: Create single-channel campaigns with step-by-step guidance. Best for straightforward outreach on a single channel.
You can create an outbound campaign using the Connect Customer admin website or programmatically using the AWS CLI or API. Choose your preferred method:
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Create an outbound campaign using the admin website—Step-by-step instructions using the Connect Customer admin website.
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Create an outbound campaign using the API or CLI—CLI commands, flow definitions, and code examples.
