Use cases

Move ad-supported workflows to a dedicated, server-to-server (S2S) architecture

S2S header bidding moves auction processing and decisioning to dedicated servers, which improves page performance and protects advertising revenue.

Reduce operational complexity

Focus more on business insights and less on operating geographically distributed, high-volume, low-latency architectures—​a challenging task even for well-resourced organizations.

Create complete infrastructure

This solution uses a deployment template to establish the necessary infrastructure, including load balancing, distribution, VPC resources, firewalls, data pipelines, and a container with the latest version of Prebid Server to get customers running within days instead of months or weeks.