Amdocs Digital Brand Experience Platform in AWS Cloud

Publication date: November 18, 2021 (Document history)

Amdocs Digital Brand Experience Suite is a digital customer management and commerce platform designed to rapidly and securely monetize any product or service. Serving innovative communications operators, utilities, and other subscription-based service providers, Digital Brand Experience Suite’s open platform has been available on-premises, but is now also available on the AWS Cloud. This whitepaper provides an architectural overview of how the Digital Brand Experience Suite business support systems (BSS) solution operates on the AWS Cloud. The document is written for executives, architects, and development teams that want to deploy a business support solution for their consumer or enterprise business on the AWS Cloud.

Introduction

Amdocs provides the Amdocs Digital Brand Experience Suite: a digital customer management, commerce, and monetization software as a service (SaaS) solution designed specifically for the needs of digital brands and other small service providers who need to provide digital experience to their customers while being agile, innovative, and with rapid time to market. The Amdocs solution helps these communications service providers (CSPs) to focus on their business by simplifying their business support through prebuilt packages of business and technical processes spanning the full customer lifecycle: care, commerce, ordering, and monetization. Provided as a service, the solution is ready to support simple models with minimal time to market, including integrations to key external partners and an extensive set of application programming interfaces (APIs). More complex business models can be configured in the system, and integrations within bespoke ecosystems are supported through the open API architecture.

The enterprise market in particular involves unique challenges that require an industry-proven solution. Service providers focusing on the enterprise and small- and medium-sized enterprise (SME) business segments can deliver a significant increase in revenue and market share. However, when trying to perform an enterprise business strategy, many operators find they lack the required capability to support the continuous demand for their corporate services. They find that their BSS platforms lack business flexibility and operational efficiency, and are not cost effective. Key challenges include: underperforming systems, the high cost of managing legacy operations, and maintaining regulatory compliance. Many companies need to adopt a pan-Regional architecture to onboard additional countries, Regions, customer verticals, and products. This situation demands a significant change in both revenue and customer management systems, as well as in the IT environment.

This whitepaper provides an overview of the Amdocs Digital Brand Experience platform and a reference architecture for deploying Amdocs on AWS. This whitepaper also discusses the benefits of running the platform on AWS, and various use cases. By running Amdocs Digital Brand Experience on the AWS Cloud, and especially delivered as SaaS, the Amdocs platform can deliver significant required improvements to the operations and capabilities of customers in every industry, while enabling future growth and expansion to new domains. Customers can also benefit from the compliance and security credentials of the AWS Cloud instead of incurring an ongoing cost of audits related to storing customer data.