What is Amazon Interactive Video Service? - Amazon Interactive Video Service

What is Amazon Interactive Video Service?

Amazon Interactive Video Service (IVS) is a managed, live-video streaming service that allows you to:

  • Create channels and start streaming in minutes.

  • Build engaging, interactive experiences alongside ultra-low-latency live video.

  • Distribute video at scale to a range of devices and platforms.

  • Easily integrate into websites and apps.

Amazon IVS lets you focus on building your own interactive application and audience experience. With Amazon IVS, you don't need to manage infrastructure or develop and configure components of your video workflows, to be secure, reliable, and cost effective.

Amazon IVS supports RTMPS streaming. RTMPS is the secure version of RTMP (Real-Time Messaging Protocol), running over TLS. RTMP is an industry standard for transmitting video over a network.

What is Ultra-Low-Latency Live Video?

Low latency reduces the delay from when a camera captures a live stream to when the stream appears on a viewer’s screen. Amazon IVS can deliver video with latency under five seconds. For a traditional Over-The-Top (OTT) stream, latency may be as high as 30 seconds.

Low latency is a critical component in building good interactive user experiences that enrich the audience experience. It allows the streamer, the brand, and the community to connect with live audiences in a direct and personal way.

Observed latency can vary between users due to:

  • The geographic locations of the streamer and viewers.

  • Network type and speed.

  • Individual components in the streaming chain.

  • Streaming protocols and output formats.