Preparing your offer set

What are offer sets?

Offer sets enable you to combine multiple private offers into a single-click purchase experience, simplifying procurement for customers purchasing your multi-product solution.

Understanding offer sets

An offer set is a container that groups multiple private offers together. Key features:

• Multiple offers: Combine up to 7 private offers in a single offer set

• Unified acceptance: Customers review and accept all offers with one action

• Flexible terms: Each offer maintains distinct pricing, payment terms, duration, and EULA

• Separate agreements: Each product creates its own agreement. This allows you to manage each product independently after purchase

Getting Started

1. Sign in to the AWS Marketplace Management Portal.

2. Go to Offers → Private Offer Sets.

3. Choose Create offer set.

Note

Some accounts show a left navigation bar. If you see this, go to Sell → Private Offers.

Step 1: Configure offer set details

Complete the following information:

• Offer set name: Create a descriptive name for easy identification.

• Customer note: Include relevant information for your customer.

• Solution ID association: Optionally link to an existing solution ID.

Step 2: Create individual private offers

For each product in your solution, create a separate private offer. You'll use different offer types depending on product ownership:

• Marketplace Private Offer (MPPO): Use for products you own directly.

• Channel Partner Private Offer (CPPO): Use for products you are authorized to resell.

  • Requires valid selling authorization from the product owner.

  • Allows you to share revenue between you and the ISV.

Step 3: Set offer terms

For each private offer in your offer set, configure:

• Buyer account ID(s): Specify the AWS account ID(s) of the buyer who will receive this offer.

• Pricing: Set contract amounts, usage rates, or other pricing dimensions.

• Payment terms: Define payment schedules and methods.

• Duration: Set contract start and end dates.

• EULA: Attach appropriate End User License Agreements.

• Region targeting: Choose which AWS regions the offer covers.

Important requirements

• All offers in an offer set must use the same currency.

• All offers must target the same buyer AWS account.

• All offers should have the same offer expiration date.

• All offers must target different product IDs.

• Maximum of 7 private offers per offer set.

Step 4: Review and publish

1. Verify that all offers are correctly included in the offer set.

2. Review offer set details for accuracy.

3. Publish the offer set.

Note

After publishing, we send email notifications to both you and your buyer. This is in addition to the individual offer emails sent for each offer in the set.

Step 5: After the transaction

After a customer accepts your offer set:

• The seller of record for each product receives notifications for their products.

• For Channel Partner offers (CPPOs), you receive margin payments for resold products.

• Product owners (ISVs) receive wholesale prices for their products.

• We calculate listing fees per product.

• View consolidated reporting in Seller Insights. You can filter by offer set ID.

Offer types and limitations

Supported

• Direct private offers (MPPO)

• Channel Partner private offers (CPPO)

• All standard private offer features (flexible payments, local currency, etc.)

Not supported

• Public offers

• Replacement offers (amendments)

• Free trial offers as part of offer sets