What is AWS Marketplace? - AWS Marketplace

What is AWS Marketplace?

AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, business applications, machine learning, and data products across specific industries, such as healthcare, financial services, and telecommunications. Customers can quickly launch preconfigured software, and choose software solutions in Amazon Machine Images (AMIs), software as a service (SaaS), and other formats. Professional services are also available to help customers configure, deploy, and manage third-party software. For a complete list of delivery methods, see Product delivery.

You can use AWS Marketplace as a buyer (subscriber), seller (provider), or both. Anyone with an AWS account can use AWS Marketplace as a buyer, and can register to become a seller. A seller can be an independent software vendor (ISV), channel partner, managed services provider (MSP), or individual who has something to offer that works with AWS products and services.


Data product providers must meet the AWS Data Exchange eligibility requirements. For more information, see Providing data products on AWS Data Exchange in the AWS Data Exchange User Guide.

Eligible partners can programmatically list AWS Marketplace products outside of AWS Marketplace. For more information about becoming an eligible partner, contact your AWS Marketplace business development partner.

The following video explains more about selling in AWS Marketplace.

Using AWS Marketplace as a seller

The process for selling a software product in AWS Marketplace involves the following seven steps.

Seller process
Step Action Description
1 Register As a seller, you start by registering for the AWS Marketplace Management Portal. We recommend that you implement a new dedicated AWS account that can be easily linked with an existing AWS organization. Verify that the AWS Partner’s tax information meets the jurisdictional eligibility criteria. For AWS Partners without an existing U.S. bank account, you can create one at no additional cost by using Hyperwallet.
2 Decide product type

Decide on the type of product that you want to sell. For more information about creating the product types in AWS Marketplace, see the following:

3 Prepare product Configure your package, set a pricing scheme, determine the relevant categories in which to list your product, and add keywords so your product appears in relevant searches. To simplify the procurement process, you can use standardized license terms for both public product listings and private offers.
4 Submit product Use the product submission process to make your products available in AWS Marketplace. Products can be simple, for example, a single Amazon Machine Image (AMI) that has one price structure. Or, products can be complicated, with multiple AMIs, AWS CloudFormation templates, and complex pricing options and payment schedules.
5 Market product Contribute to the success of your product by driving awareness of AWS Marketplace and by driving traffic directly to your product pages in AWS Marketplace.
6 View reports and data feeds After you're registered as a seller, use the AWS Marketplace Management Portal to access usage reports for your products. AWS Marketplace provides tools for collecting and analyzing information about your product sales.
7 Manage products Use the AWS Marketplace Management Portal to manage your account and product pages.

As a seller, go to the AWS Marketplace Management Portal to register. If you're charging for use of your product, you must also provide tax and banking information as part of your registration. When you register, you create a profile for your company or for yourself that is discoverable in AWS Marketplace. You also use the AWS Marketplace Management Portal to create and manage product pages for your products.

Contract structure for AWS Marketplace

Usage of the software, services, and data products sold in AWS Marketplace is governed by agreements between buyers and sellers. AWS is not a party to these agreements.

As the seller, your agreements include the following:

  • Your end user license agreement (EULA) with the buyer, which is located on the product listing page for public software listings in AWS Marketplace. Many sellers use the Standard Contract for AWS Marketplace (SCMP) as their default EULA. You can also use the SCMP as the basis for negotiations in private offers and use the amendment template to modify the SCMP. Private offers can also include custom contract terms negotiated between the parties.


    For information on when a EULA update will occur, based on the offer type and pricing model, see EULA updates in the AWS Marketplace Buyer Guide.

  • The AWS Marketplace Seller Terms, which govern your activity in AWS Marketplace.

A buyer’s use of AWS Marketplace is governed by the AWS Service Terms, the AWS Customer Agreement, and the Privacy Notice.

The following graphic shows the contract structure for AWS Marketplace.

Contractual structure for buyers, sellers, and AWS.

Pricing of products in AWS Marketplace

In AWS Marketplace, products can be free to use or can have associated charges. The charge becomes part of the buyer's AWS bill, and after the buyer pays, AWS pays the seller. Products can take many forms. For example, a product can be offered as an Amazon Machine Image (AMI) that is instantiated using a buyer's AWS account. Products can also be configured to use CloudFormation templates for delivery to the buyer. Products can also be SaaS offerings from an ISV, web access control lists (web ACL), sets of rules, or conditions for AWS WAF. Products can also be professional services from an ISV, channel partners, or MSP.

Flexible pricing options include free trial, hourly, monthly, annual, multi-year, and Bring Your Own License model (BYOL), and being billed from one source. AWS handles billing and payments, and charges appear on customers’ AWS bill.

Software products can be purchased at the listed price using the ISV’s standard end user license agreement (EULA). In addition, software products can be offered with custom pricing and EULA through private offers. Products can also be purchased under a contract with specified time or usage boundaries. After subscribing to a product, the buyer can use AWS Service Catalog to copy the product and manage how the product is accessed and used in the buyer's organization. For more information about the buyer's experience, see https://docs.aws.amazon.com/marketplace/latest/buyerguide/service-catalog.html. For more information about pricing, see Product pricing.