Seller registration process - AWS Marketplace

Seller registration process

By registering as a seller for AWS Marketplace, you can sell your products and services to other AWS Marketplace customers.

Registering as a seller requires the following steps:

  1. Create your public profile – You provide the information that is displayed in AWS Marketplace to buyers that tells them about your company, such as your company name and logo. After you complete this process, you can sell products for free. To sell paid products, you must complete steps two and three.

  2. Provide your tax information – To appropriately assess, report, and (where applicable) withhold taxes on your paid sales, you must provide your tax and value added tax (VAT) information.

  3. Provide your banking information – You provide your US bank information so that AWS Marketplace can pay you for your sales.

  4. (Optional) Enroll in the US tax calculation service – You can optionally enroll in this service to calculate your US state sales and use tax for products you sell on AWS Marketplace.

These steps are described in more detail in the following sections.

After you have completed registering your account as a seller, you can create products to sell to buyers through AWS Marketplace. For more information, see Preparing your product.

You can use AWS Identity and Access Management (IAM) to configure your primary AWS account to allow multiple users with various permissions to access the AWS Marketplace Management Portal. For more information, visit Controlling access to AWS Marketplace Management Portal.

Creating your public profile

The first step to register is to select the AWS account to use as your primary AWS Marketplace account, and provide the information that is displayed to potential buyers in the AWS Marketplace console.

Note

Once you use an AWS account to list a product on AWS Marketplace, you can't change the account associated with the product. You can use an existing account or register a new account. This account will be the seller of record for your products in AWS Marketplace and will be used for reporting, disbursement, and communication from AWS Marketplace to you.

To create your public profile

  1. From the AWS Marketplace Management Portal (AMMP), choose Register now and then sign in to your chosen seller AWS account.

  2. Select Add public profile to provide your seller information.

After you have completed the public profile, you can publish and sell free products. To sell paid products, you must provide your tax and banking information.

Providing tax information

You must provide your tax, and value added tax (VAT) where applicable, information so that AWS Marketplace can accurately report and withhold taxes on your product sales.

To provide your tax information

  1. Sign in to the AWS Marketplace Management Portal, and choose Settings.

  2. Select Complete tax information in the Payment Information section.

  3. After you have completed the tax information, return to the Settings page and select Complete VAT information, if it is available.

Note

The VAT information section is only available if you are in an AWS Region that supports VAT.

Providing US bank account information

A US bank account is required for all sellers who want to sell paid products in AWS Marketplace. AWS Marketplace only disburses to US bank accounts.

Note

For a list of countries where you can offer paid products in AWS Marketplace, see Eligible jurisdictions for paid products.

To provide US bank information

  1. Sign in to the AWS Marketplace Management Portal, and choose Settings.

  2. Select Complete banking information in the Payment Information section.

  3. Provide the required information about your US bank account.

Note

If you have not yet provided your tax information (and value added tax information, where applicable), you will not be able to provide your banking information.

If you do not already have a US bank account, you may be able to obtain one through Hyperwallet. Hyperwallet can provide you with a US account, which you can provide to AWS Marketplace for your AWS Marketplace disbursements.

Hyperwallet is an independent service provider that may enable you to transfer funds to another bank account in a supported currency. For a limited time, you will not be required to pay certain Hyperwallet service fees in connection with AWS Marketplace disbursements.

  • By adding your Hyperwallet account details to your AWS Marketplace seller account, you agree and acknowledge that AWS Marketplace will share your name, email address, and account number with Hyperwallet to confirm your status as an AWS Marketplace seller.

  • Additional fees may apply to your use of Hyperwallet services (including transfer fees and foreign exchange fees required to transfer funds into your local currency), as well as foreign exchange rates. Hyperwallet’s service fee will be waived for a limited time, and only with respect to AWS Marketplace disbursements of the proceeds from your Paid products into your Hyperwallet account. Consult the Fees section of the Hyperwallet site or contact Hyperwallet for more information and to review applicable fees. Visit the Hyperwallet support site to learn more about their services.

To begin registration with Hyperwallet and obtain your US bank account information

  1. Sign in to the AWS Marketplace Management Portal, and choose Settings, then select Complete banking information in the Payment Information section.

  2. If you do not have a Hyperwallet account, and need one for use in AWS Marketplace, choose No in response to Do you have a US bank account? and Are you registered with Hyperwallet? You will be provided with a personal identification number (PIN) and link to sign up for Hyperwallet.

  3. After you have activated your Hyperwallet account, follow the steps described on the Hyperwallet registration portal to complete registration and receive your deposit account information.

  4. When you have obtained an account from Hyperwallet, add your Hyperwallet account information to your AWS account by signing in to the AWS Marketplace Management Portal. Then, choose Settings, then select Complete banking information in the Payment Information section.

Completing the Know Your Customer process

Know Your Customer (KYC) is a compliance requirement used by financial institutions and online businesses to verify the identity of their customers. This requirement is due to the revised Payment Services Directive (PSD 2) and European Union anti-money laundering Directives that govern financial institutions such as banks and other payment institutions.

AWS Marketplace transactions through Amazon Web Services EMEA SARL are processed through Amazon Payments Europe, S.C.A. (APE), a licensed electronic money institution in Luxembourg which requires verification of your identity in order to use the payment service.

For you as a seller to transact through Amazon Web Services EMEA SARL, you are required to complete the KYC process. This process involves providing additional information about your company, key points of contact, beneficial ownership, and supporting documentation.

To complete the KYC process

  1. On the AWS Marketplace Management Portal, choose Settings.

  2. In the Account Summary section, confirm that the Country that is shown is correct.

    Note

    Choose the Info link to see how to change your country.

  3. Choose Go to KYC information or select the Know your customer (KYC) tab and then choose Start KYC Compliance and you will be re-directed to the KYC registration portal.

    For more information about how information is used and shared by AWS Marketplace, see the Amazon Payments Europe Privacy Notice.

  4. Choose Go to KYC overview.

  5. On the Know Your Customer (KYC) Overview, read through the list of required information and documentation and gather the required documentation (if you haven't yet done so). Then choose Continue to KYC compliance.

  6. Enter the Basic details as directed. After you review the Amazon Payments Europe Terms & Conditions, choose Agree and continue.

    When you continue to the next page or next step in the KYC process, that action indicates that you accept the Amazon Payments Europe Terms & Conditions.

    If you have questions, refer to Frequently Asked Questions (FAQ) located on the right side of the console.

  7. Enter the required Business information as directed, and then choose Next.

    Note

    Your information is saved every time you chose Next to go to the next step.

  8. Enter the required Point of contact information as directed, and then choose Next.

  9. Choose whether the Beneficial owner is the same as the point of contact, add beneficial owners (up to four) if necessary, confirm your additions, and then choose Next.

  10. For Additional documents, upload your business license, identity document, and letter of authorization (if applicable).

  11. On Review and Submit, review and verify all of the information that you have entered.

    You can select Edit to return to any previous section if necessary.

  12. Choose Submit for verification.

The status of your KYC compliance will be reviewed (typically within 24 hours). You will be notified through an email message after the review is complete. The entire KYC process typically takes approximately 2 weeks.

You can return to the Settings tab to view the status of your KYC compliance on the Account Summary card. For more information about your KYC status, choose the Know your customer (KYC) tab under the Account Summary card. It will display Under review until the review has been completed.

After your KYC is verified, you must provide a bank statement on the Payment information tab before you can receive disbursements through APE.

Completing bank account verification process

To receive disbursements from Amazon Payments Europe (APE), you must provide additional information to verify your disbursement bank account that is listed in the Payment Information tab in the AWS Marketplace Management Portal.

Providing additional bank information

To provide additional bank information

  1. Sign in to the AWS Marketplace Management Portal, and then choose Settings.

  2. Select Update banking information in the Payment Information section.

  3. Select the appropriate disbursement account.

    The Verification status displays Not Verified.

  4. Choose Verify.

  5. You will be re-directed to the Bank Account Verification registration portal where you can upload and submit your bank statement.

    If you use Hyperwallet's virtual bank account solution, see Downloading your bank statement from Hyperwallet.

  6. In the portal, choose Upload bank document and then choose Submit.

Downloading your bank statement from Hyperwallet

For sellers who use Hyperwallet's virtual bank account solution, you can download the Hyperwallet bank statement by using the following procedure. Then, you can upload the bank document as directed in Completing bank account verification process.

To download your bank statement from Hyperwallet

  1. Sign into your Hyperwallet account.

  2. Go to the Deposit Account Information page.

  3. Download your Bank Account Validation Statement.

(Optional) Add secondary users for the Know Your Customer procedure

Secondary users (IAM users) are individuals who can amend KYC information, control the flow of funds or refunds, and change financial information such as bank account details.

Only secondary users that are KYC verified can make the aforementioned updates. These secondary users are subject to the same ongoing screening controls as the root account owner.

To become KYC verified, secondary users must complete the procedure in Completing the Know Your Customer process.

To add secondary users for the Know Your Customer procedure

  1. Ask the IAM user to sign in to the AWS Marketplace Management Portal.

  2. Navigate to the Settings tab.

  3. Choose the Know Your Customer (KYC) tab and see the section for Secondary user information.

  4. Choose Complete secondary user information.

    You are re-directed to the Secondary User registration portal.

  5. In the Secondary User registration portal, complete the required fields, and then choose Next.

  6. On the Review and Submit page, upload a copy of the identity document (Upload Passport) and proof of address (Upload Document).

  7. Choose Submit for Verification.

The status of your KYC compliance will be reviewed (typically within 24 hours). You will be notified through an email message after the review is complete. The entire KYC process typically takes approximately 2 weeks.

Enrolling in the AWS Marketplace Tax Calculation Service

AWS Marketplace Tax Calculation Service provides the ability to calculate and collect US sales and use tax for existing and new products. Some states are not eligible for Tax Calculation Service because AWS Marketplace is required by law to collect and remit applicable sales tax attributable to taxable sales of your products to customers based in these states. To use the service, configure your tax nexus settings for your seller profile, and then assign product tax codes to your products.

Note

We recommend that you review the AWS Marketplace Tax Methodology and AWS Marketplace Product Tax Code Guidance in their entirety before completing this process.

To configure your tax nexus settings

  1. Open the AWS Marketplace Management Portal

  2. Under the Settings tab, configure the applicable tax nexus settings.

  3. Assign product tax codes (PTCs) to your products through the AWS Marketplace Management Portal.

  4. For product types not supported by the Products tab submission process, download a product load form by choosing File Upload from the Assets tab. You must edit and upload the updated product load form.

After you have completed these steps, US sales and use tax calculation will be enabled.

Note
  • Activation of your tax nexus settings takes from 5–48 hours.

  • Tax nexus settings must be configured before you can assign PTCs.

  • PTC assignment happens 24 hours after the AWS Marketplace team approves and publishes your product, which may take 3–5 days from the time you submit your product change request.

  • When tax calculation begins, estimated sales tax charges are included in customer invoices. Sales tax is calculated based on factors including, but not limited to, the customer’s billing address, the tax code of your product, and your tax nexus settings. The resulting sales tax charge, if applicable, is included in the customer’s invoice and identified as a US sales tax charge under the specific product sold by your company. Customer invoices show your company's Legal Name, which you provided when you registered to become an AWS Marketplace seller.

  • The collected sales tax funds are sent with your monthly disbursement. The US Sales and Use Tax Report is available to you on the fifteenth of the month, detailing what taxes were collected. You are responsible for remitting your own taxes.

If you enroll for the AWS Marketplace Tax Calculation Service, we also recommend that you register for the Amazon Tax Exemption Program (ATEP). You are not required to use this service. However, we recommend that all AWS Marketplace sellers who use the Tax Calculation Service participate in ATEP. Participation helps to reduce the number of tax-only refunds that will need to be processed to qualified customers registered in ATEP.

You can edit or delete the tax nexus information on the Tax Calculation Service Settings page in the AWS Marketplace Management Portal.

For more information, visit AWS Marketplace Sellers on Amazon Web Service Tax Help to learn more about where AWS collects sales tax, VAT, or GST on your sales and remits such taxes to the local tax authorities, in the name of AWS, Inc.

Note

Your use of the Tax Calculation service is governed by the AWS Marketplace US Tax Collection Support Terms and Conditions

Disbursement and buyer billing

AWS acts as the billing mechanism on your behalf. The two most common payment options available to buyers are credit card and invoicing.

The following is information about the billing for AWS Marketplace subscriptions:

  • Purchases with upfront payments are billed immediately upon subscription.

  • Billing schedules for private offers are agreed upon between the buyer and seller.

  • Invoice payment terms (including bill due date) are agreed upon between the buyer and AWS. The terms are not disclosed to vendors.

  • Private offers using the flexible payment scheduler are required to be on invoicing as the payment option.

  • You can validate the invoicing using the Monthly billed revenue report. This report summarizes invoicing by AWS on your behalf. This report contains a Transaction Reference key to match and provide visibility to the invoice creation date and invoice due date.

The following is information about how you as the seller get your disbursement:

  • A valid payment method, a registered US bank account, and a submitted W9 form are required for disbursement.

  • Sellers of paid products are required to provide a W-8, value added tax (VAT) or good and services tax (GST) registration number, and a US bank account. Hyperwallet can provide you with a US bank account, which you can provide to AWS Marketplace for your AWS Marketplace disbursements.

  • AWS disburses payments monthly directly to the bank account associated with the seller account, minus AWS Marketplace service fees.

  • AWS disburses payment via ACH transfer after the buyer pays an invoice.

  • AWS disbursements are made once a month between the 7th and 10th of the month. The date will be the same for a seller each month. The Disbursement report will reflect your disbursement date.

  • AWS disbursements cover a rolling monthly period (starting when the seller account was created).

  • Funds are disbursed only after they are collected from the customer.

  • Payments take approximately 1–2 business days to arrive in the seller's bank following the disbursement date. The exact timing is subject to the bank and the time zone.

  • The disbursement report is updated in the AWS Marketplace Management Portal 3–5 days after the disbursement.

  • Details about disbursed funds and uncollected funds are available in the monthly disbursement report, including any open account receivables.

  • If you participate in the AWS Marketplace Tax Calculation Service, any US sales and use tax collected from customers will be included in your monthly disbursement.

Already a seller?

Manage your products into incremental channel revenue by taking advantage of the go-to-market activities made available in the AWS Marketplace Management Portal. Activities include the following:

  • Measure the results of your marketing efforts within hours, including the usage and revenue driven by your campaigns.

  • Enable customer service representatives to retrieve customer data in real time.

  • Upload files needed to create and manage your products, and monitor progress as we process them.

Complaints handling policy – Amazon Payments Europe

If you have any issues with the services provided by Amazon Payments Europe (APE), let us know. Your feedback helps us create a better experience for you and all of our buyers and sellers.

Note

Only complaints specific to AWS Marketplace will be addressed through the following procedure. Services provided by Amazon Payments Europe S.C.A. include, among others, processing of payment transactions, verifying the errors that may appear in the fee charges, and disbursements of funds.

Submitting a complaint

If you have an AWS Marketplace account with Amazon Payments Europe S.C.A., your complaint will be handled by Amazon Payments Europe S.C.A.

To submit a complaint

  1. Sign in to your AWS Marketplace Seller account.

  2. Go to Contact Us.

  3. Select Commercial Marketplace, Seller Account, Registration.

  4. Provide details about your complaint and choose Submit.

Amazon Payments Europe Complaint resolution time frames

Amazon Payments Europe S.C.A. (APE) will respond with an update to your complaint within 15 business days following the day on which it received your complaint. In exceptional circumstances beyond the control of APE, the resolution of the complaint may be extended up to 35 business days, following the day on which APE first received that complaint.

Complaint escalation

If you aren't satisfied with our response, you may choose to escalate your complaint by contacting the following:

  • Amazon Payments Europe senior management

    Submit your complaints by sending an email message to senior management at . We will consider your comments carefully and respond within 15 business days following the day on which senior management received your complaint. In exceptional circumstances beyond the control of Amazon Payment Europe, the resolution of the complaint may be extended up to 35 business days, following the day on which senior management first received the complaint.

  • Commission de Surveillance du Secteur Financier (CSSF)

    The CSSF is the authority responsible for the prudential supervision of companies in the financial sector in Luxembourg. You can contact the CSSF at 110 Route d’Arlon L-2991 Luxembourg or use the Contact page at: https://www.cssf.lu/contacts/. To obtain further information regarding the CSSF and how to contact them, see Customer complaints on the CSSF website.

  • Online Dispute Resolution

    If you opened your account online in the EU, you may also have the option to refer your complaint to the CSSF by using the Online Dispute Resolution platform. This option is available because Amazon Payments Europe S.C.A. provides financial services and the CSSF is the authority responsible for its licence. For more information, see the Online Dispute Resolution platform on the European Commission website.