AWS Elemental MediaTailor
User Guide

Ad Behavior in AWS Elemental MediaTailor

This section covers how AWS Elemental MediaTailor manipulates the manifest to include the URLs for ads.

AWS Elemental MediaTailor replaces or inserts ads, depending on how the origin server configures the ad breaks and on whether the content is VOD or live.

  • With ad replacement, MediaTailor replaces content segments with ads.

  • With ad insertion, MediaTailor inserts ad content where segments don’t exist.

AWS Elemental MediaTailor also uses configured slates to fill gaps in ads and to manage VPAID ad handling.