Ad Behavior in AWS Elemental MediaTailor - AWS Elemental MediaTailor

Ad Behavior in AWS Elemental MediaTailor

AWS Elemental MediaTailor replaces or inserts ads depending on how the origin server configures the ad breaks, and whether the content is video on demand (VOD) or live.

  • With ad replacement, MediaTailor replaces content segments with ads.

  • With ad insertion, MediaTailor inserts ad content where segments don’t exist.

AWS Elemental MediaTailor also uses configured slates to fill gaps in ad breaks and to manage VPAID ad handling.