MediaTailor dynamic ad variables for ADS requests - AWS Elemental MediaTailor

MediaTailor dynamic ad variables for ADS requests

AWS Elemental MediaTailor uses dynamic ad variables to pass information from your viewing session to the ad decision server (ADS). This information helps the ADS select the most relevant ads for your viewers.

This section provides an overview of dynamic ad variables and links to specific implementation guides. For step-by-step configuration instructions, see the individual topics below.

Dynamic variable types

MediaTailor supports four types of dynamic variables:

Common use cases

Use dynamic ad variables to:

  • Pass viewer demographics and preferences to your ADS

  • Route requests to different origins based on geographic location

  • Enable time-shifted viewing with MediaPackage integration

  • Implement A/B testing and failover scenarios

The following sections provide additional detail about using dynamic ad variables with MediaTailor.

For parameter formatting requirements and troubleshooting, see MediaTailor parameter reference and limitations and MediaTailor parameter troubleshooting guide.