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AWS Elemental MediaTailor
User Guide

Ad Tracking Reporting in AWS Elemental MediaTailor

Beacons are sent to the ad server to track and report on how much of an ad that a viewer has watched. AWS Elemental MediaTailor provides server-side ad reporting (AWS Elemental MediaTailor tracks the ad and sends beacons) or client-side tracking (the client player tracks the ad and sends beacons). The type of reporting that is used in a playback session depends on the request that the player uses to initiate the session in AWS Elemental MediaTailor.