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Enriching leads - AWS Partner Central
Getting startedEnriching leadsEnriched lead batchesUnderstanding enrichment results

Enriching leads

Lead enrichment is a capability in AWS Partner Central that enhances your leads with AWS data. Submit your leads to receive AWS propensity signals and to check account eligibility for select AWS programs, funding benefits, and sales motions.

Getting started

Lead enrichment is available on the Leads page in AWS Partner Central, or through the AWS Partner Central Selling API.

Enriching leads

Your leads appear in a single view on the Leads tab.

  1. Navigate to the Leads tab. Filter and sort leads by status, source, industry, or enrichment status.

  2. Select the leads to enrich by selecting their checkboxes, or choose Select all, and then choose Enrich leads.

  3. Enter a descriptive name for the batch to help you identify it later, and then choose Enrich leads.

  4. In the Enriched lead batches tab, review the enrichment results for your batch.

Enriched lead batches

The Enriched lead batches tab displays your enriched leads. The main table provides visibility into batch status, lead quantity, and leads where enrichment data was not available. Choose a lead batch to view the results, or export the enriched lead list to CSV or PDF.

To view individual lead details, choose the Lead ID to open the lead with its enriched details.

Understanding enrichment results

Enriched leads include a readiness assessment and AWS insights to help you prioritize and act on each lead.

Readiness assessment

Each enriched lead receives a recommended action with a confidence level (High, Medium, or Low) that reflects the strength of the underlying signals:

  • Contact Ready – Prioritize for immediate sales outreach.

  • Nurture Lead – Early interest signals. Follow up with marketing nurture campaigns.

  • Limited Potential – Low propensity. Deprioritize.

AWS insights

Enriched leads include the following insights:

  • AWS Marketplace engagement score – An estimate of how likely the account is to procure a solution through AWS Marketplace. High, Medium, and Low scores help prioritize accounts for Marketplace engagement.

  • AWS Marketplace solution score – Predicts an account's likelihood to purchase a category-specific solution.

  • Account eligibility – Checks an account for select program, funding benefit, and sales motion eligibility.

  • Firmographic data – Employee count, region, and geography.