Standard metrics that apply to Amazon Pinpoint projects, campaigns, and journeys - Amazon Pinpoint

End of support notice: On October 30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints, segments, campaigns, journeys, and analytics). For more information, see Amazon Pinpoint end of support. Note: APIs related to SMS, voice, mobile push, OTP, and phone number validate are not impacted by this change and are supported by AWS End User Messaging.

Standard metrics that apply to Amazon Pinpoint projects, campaigns, and journeys

You can use Amazon Pinpoint Analytics APIs to query analytics data for a subset of standard metrics that apply to Amazon Pinpoint projects, campaigns, and journeys. These metrics, also referred to as a key performance indicators (KPIs), are measurable values that can help you monitor and assess the performance of projects, campaigns, and journeys.

Amazon Pinpoint provides programmatic access to analytics data for several types of standard metrics:

  • Application metrics – These metrics provide insight into trends for all the campaigns and transactional messages that are associated with a project, also referred to as an application. For example, you can use an application metric to get a breakdown of the number of messages that were opened by recipients for each campaign that's associated with a project.

  • Campaign metrics – These metrics provide insight into the performance of individual campaigns. For example, you can use a campaign metric to determine how many endpoints a campaign message was sent to or how many of those messages were delivered to endpoints.

  • Journey engagement metrics – These metrics provide insight into the performance of individual journeys. For example, you can use a journey engagement metric to get a breakdown of the number of messages that were opened by participants in each activity of a journey.

  • Journey execution metrics – These metrics provide insight into participation trends for individual journeys. For example, you can use a journey execution metric to determine how many participants started a journey.

  • Journey activity execution metrics – These metrics provide insight into participation trends for individual activities in a journey. For example, you can use a journey activity execution metric to determine how many participants started an activity and how many participants completed each path in an activity.

The topics in this section list and describe the individual metrics that you can query for each type of metric.

Topics