Amazon Pinpoint application metrics for campaigns

The following table lists and describes standard application metrics that you can query to assess the performance of all the campaigns that are associated with an Amazon Pinpoint project. To query data for these metrics, use the Application metrics resource of the Amazon Pinpoint API. The kpi-name column in the table indicates the value to use for the kpi-name parameter in a query.

Metric	Kpi-name	Description
Delivery rate	successful-delivery-rate	For all the campaigns that are associated with a project, the percentage of messages that were delivered to recipients. This metric is calculated as the number of messages that were sent by all the campaigns for a project and delivered to recipients, divided by the number of messages that were sent by all of those campaigns.
Delivery rate, grouped by date	successful-delivery-rate-grouped-by-date	For all the campaigns that are associated with a project, the percentage of messages that were delivered to recipients, for each day in the specified date range. This metric is calculated as the number of messages that were sent by all the campaigns for a project and delivered to recipients, divided by the number of messages that were sent by all of those campaigns, for each day in the specified date range. The query results for this metric are grouped by calendar day, in extended ISO 8601 format.
Email open rate	email-open-rate	For all the campaigns that are associated with a project, the percentage of email messages that were opened by recipients. This metric is calculated as the number of email messages that were sent by all the campaigns for a project and opened by recipients, divided by the number of email messages that were sent by all of those campaigns and delivered to recipients.
Email open rate, grouped by campaign	email-open-rate-grouped-by-campaign	For each campaign that's associated with a project, the percentage of email messages that were opened by recipients. This metric is calculated as the number of email messages that were sent by a campaign and opened by recipients, divided by the number of email messages that were sent by the campaign and delivered to recipients. The query results for this metric are grouped by campaign ID (CampaignId), which is a string that uniquely identifies a campaign.
Endpoint deliveries	unique-deliveries	For all the campaigns that are associated with a project, the number of unique endpoints that messages were delivered to.
Endpoint deliveries, grouped by campaign	unique-deliveries-grouped-by-campaign	For each campaign that's associated with a project, the number of unique endpoints that messages were delivered to. The query results for this metric are grouped by campaign ID (CampaignId), which is a string that uniquely identifies a campaign.
Endpoint deliveries, grouped by date	unique-deliveries-grouped-by-date	For all the campaigns that are associated with a project, the number of unique endpoints that messages were delivered to, for each day in the specified date range. The query results for this metric are grouped by calendar day, in extended ISO 8601 format.
Messages delivered, grouped by campaign	successful-deliveries-grouped-by-campaign	For each campaign that's associated with a project, the number of messages that were delivered to recipients. This metric is calculated as the number of messages that were sent by a campaign, minus the number of messages that were sent by the campaign and couldn't be delivered to recipients due to a hard bounce. The query results for this metric are grouped by campaign ID (CampaignId), which is a string that uniquely identifies a campaign.
Push open rate	push-open-rate	For all the campaigns that are associated with a project, the percentage of push notifications that were opened by recipients. This metric is calculated as the number of push notifications that were sent by all the campaigns for a project and opened by recipients, divided by the number of push notifications that were sent by all of those campaigns and delivered to recipients.
Push open rate, grouped by campaign	push-open-rate-grouped-by-campaign	For each campaign that's associated with a project, the percentage of push notifications that were opened by recipients. This metric is calculated as the number of push notifications that were sent by a campaign and opened by recipients, divided by the number of push notifications that were sent by the campaign and delivered to recipients. The query results for this metric are grouped by campaign ID (CampaignId), which is a string that uniquely identifies a campaign.