Create a journey - Amazon Pinpoint

Create a journey

The Amazon Pinpoint console lets you create powerful journeys through an easy-to-use graphical editor. The first step in building your journey is to create and configure it. You can configure the journey to begin immediately, or at a certain date and time. You can also configure it to end at a specific date and time.

To configure a journey

  1. On the All projects page, choose the Amazon Pinpoint project that you want to create a journey in.

    Note

    In Amazon Pinpoint, segments and endpoints are unique to each project. The project that you choose should contain the segments and endpoints that you want to engage with this journey.

  2. In the navigation pane, choose Journeys.

  3. Choose Create journey. The journey workspace appears.

  4. On the Actions menu, choose Settings. The Journey settings dialog box appears. An example of this dialog box is shown in the following image.

  5. In the Journey settings dialog box, do the following:

    1. For Journey title, enter a name that describes the journey.

    2. (Optional) For Start date and time and End date and time, enter the dates and times when the journey should start and end, respectively. If you don't enter a start date, customers enter the journey 5 minutes after you launch it. If you don't enter an end date, the journey runs continuously for up to 540 days (approximately 18 months).

    3. (Optional) For Time zone, choose the time zone that the start date and end date should be based on. By default, Amazon Pinpoint chooses a time zone from this list based on your location. You only need to complete this step if you set a start date or end date.

      Optionally, choose Use recipient's local time zone to use the time zone value in the endpoint record for each participant.

      Important

      In order to use the Use recipient's local time zone settings, each of the endpoints in your journey must include the Demographic.Timezone attribute. A participant won't be included in the journey if you choose this option and the participant's endpoint record doesn't specify a time zone.

      Note

      Use recipient's local time zone is not supported for event-triggered journeys.

    4. Under Journey limits, set options for message processing. For example, this might be changing the number of journey messages per second or changing the number of entries per endpoint. Endpoints will only re-enter a journey if allowed by limits.

      • Maximum daily messages per endpoint – Choose Override default setting to override the maximum daily message setting for the project that contains this journey. If you specify a value in this section, Amazon Pinpoint limits the number of messages that are sent to each individual endpoint.

      • Maximum number of messages an endpoint can receive from this journey – Choose Override default setting to override the maximum messages an endpoint can receive from this journey. The default setting is 0, which means that there is no limit on the number of messages that endpoints in the journey can receive. When you enable this feature, other limits (such as Maximum daily messages per endpoint) still apply.

      • Maximum number of journey messages per second – Choose Override default setting to override the maximum messages per second setting for the project that contains this journey. If you specify a value in this section, Amazon Pinpoint limits the number of messages that the journey can send each second. The value that you specify should be less than or equal to the maximum sending rate for your account. You can find the maximum sending rate for your account on the Email settings page on the Amazon Pinpoint console.

      • Maximum entries per endpoint – Choose this setting to override the maximum entry setting for the project that contains this journey. If you specify a value in this section, Amazon Pinpoint limits the number of times that a participant can enter the journey. For example, if you specify a value greater than 1, a participant could enter a journey, complete several activities in the journey, arrive at an End activity, and start the journey again. If a participant is eligible for a journey, but they've already entered the journey the maximum number of times, they are prevented from entering the journey again. For example, if you have a maximum entry endpoint limit of 2, and a participant has already entered and exited the journey two times, they will not re-enter that journey again.

        If you choose a value greater than 1 for the default, you can then choose Endpoint re-entry interval, setting how long to wait before an endpoint re-enters a journey. For example, you might set a re-entry interval if you want to space out messages sent to your users, thus preventing your users from being spammed.

    5. Choose Save. At this point, you can set up the journey entry activity. The journey entry activity determines the conditions that cause participants to enter your journey.

(Optional) Configuring journey schedule settings

When you create a journey, you can specify a sending schedule for that journey. There are two schedule settings that you can configure. The first setting is do not send time, which refers to a range of hours during which Amazon Pinpoint won't deliver messages to journey participants. The second setting is sending time, which refers to ranges of hours during which Amazon Pinpoint will deliver messages to journey participants. The sending time setting allows for more granular customization of time and channels than do not send time. These settings use each endpoint's time zone settings. In order to use journey schedule settings, each of the endpoints in your journey must include the Demographic.Timezone attribute.

Important

In order to use the Use recipient's local time zone settings, each of the endpoints in your journey must include the Demographic.Timezone attribute. A participant won't be included in the journey if you choose this option and the participant's endpoint record doesn't specify a time zone.

You can configure the schedule settings for a journey by choosing the Schedule button at the top of the journey workspace. Then, on the Schedule settings window, specify the Start time and End time for Do not send time. You can also choose to enable the following settings:

  • Resume sending after quiet times – When you enable this feature, Amazon Pinpoint holds any messages that would have been sent during Do not send time, and then delivers them when Do not send time ends. If you don't enable this option, messages that would have been sent tare instead dropped and not sent.

  • Configure sending time to define each day of a week – Enable this option to configure different sending time hours for different days of the week. For example, if your Do not send timeis scheduled between 8:00 AM and 8:00 PM (20:00) you can set sending time for Sunday between 8:00 AM and end at 6:00 PM (18:00), and set the sending time for all other days to begin at 8:00 AM and end at 8:00 PM (20:00). You can add up to four time ranges per day.

    You can also specify exceptions for specific days of the year. For example, if you want to ensure that you don't send any messages on New Year's Day, you can create an exception that begins on December 31st at 8:00 PM and ends on January 2nd at 8:00 AM. You can add up to 20 exceptions.

    Note

    The hours that you specify for days of the week or for exceptions must respect the quiet time hours that you specify for the journey. In other words, if you set the journey quiet time hours to 8:00 PM through 8:00 AM, you can't set the quiet time hours for Monday to 8:30 PM through 7:30 AM.

  • Apply this schedule to all channels – Enable this feature to automatically set the sending time setting for each channel to equal the Start time and End time that you specified for the Do not send time setting. If you don't enable this feature, you can define different sending time hours for different channels. For example, you can configure the email channel so that messages are sent from 6:00 AM to 10:00 PM (22:00), and configure the SMS channel so that messages are sent from 8:00 AM to 8:00 PM (20:00).

Next: Set up the journey entry activity