End of support notice: On October 30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints, segments, campaigns, journeys, and analytics). For more information, see Amazon Pinpoint end of support. Note: APIs related to SMS, voice, mobile push, OTP, and phone number validate are not impacted by this change and are supported by AWS End User Messaging.
Creating a project
The procedure for creating a new project differs depending on whether your account already contains projects in the current AWS Region.
The procedures in this section show you how to create a new project. If you've never created a project in Amazon Pinpoint, complete the procedures in this section.
If your Amazon Pinpoint account includes one or more existing projects, you should complete the steps in Option 2: Create and configure a project (existing Amazon Pinpoint users) instead.
To create a project
Sign in to the AWS Management Console and open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/
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If this is your first time using Amazon Pinpoint, you see a page that introduces you to the features of the service.
In the Get started section, enter a name for your project, and then choose Create a project. The project name that you specify can contain up to 64 characters.
Note
You can't rename a project after it's been created.
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On the Configure features page, choose a channel to configure. For example, if you plan to use the project to send email, choose the Configure button in the Email section.
When you choose to set up a channel, you see options related to configuring that channel. For example, if you choose to set up the email channel, you see options related to verifying an email address. If you choose to , you see options related to setting your spending limit and default message type.
Note
You can configure additional channels in this project later. You aren't limited to only sending messages through the channel that you configured during this process.
The procedures in this section show you how to create a project if your Amazon Pinpoint account already includes one or more existing projects.
If your Amazon Pinpoint account doesn't contain any projects, you should complete the steps in Option 1: Create and configure a project (new Amazon Pinpoint users) instead.
To create a project
Open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/
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On the All projects page, choose Create a project.
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On the Create a project window, for Project name, enter a name for your project, and then choose Create. The project name that you specify can contain up to 64 characters.
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On the Configure features page, choose a channel to configure. For example, if you plan to use the project to send email, choose the Configure button in the Email section.
When you choose to set up a channel, you see options related to configuring that channel. For example, if you choose to set up the email channel, you see options related to verifying an email address. If you choose to set up the SMS channel, you see options related to setting your spending limit and default message type.
Note
You can configure additional channels in this project later. You aren't limited to only sending messages through the channel that you configured during this process.
If you prefer to set up channels later, choose Skip this step.
