10DLC campaign registration form - Amazon Pinpoint SMS

10DLC campaign registration form

Note

With our updated console experience you are now seeing a registration Name field for your registration. This field is set to "–" as we do not manually backfill any of your service values to prevent interruption to your service and let you maintain your security posture. A registration Name is an optional friendly name field that can be updated using the tags on the registration details page. For more information on how to add a Name tag, see Change your registration's name.

Amazon Pinpoint SMS’s vendors perform a manual review processes on 10DLC (10 Digit Long Code) campaigns to address SMS spam concerns raised by US carriers. Reviews are triggered when a number is associated to a 10DLC campaign. Reviews take at least 4 to 6 weeks to process.

When you register a 10DLC campaign, you provide a description of your use case, as well as the message templates that you plan to use. Before you can create and register a 10DLC campaign, you must first register your company. For information on registering your company, see 10DLC brand registration form.

Note

For more information on expected registration times, see 10DLC registration process.

For more information on 10DLC campaign registration issues, see 10DLC campaign registration rejection reasons.

In this section, you provide additional details about your 10DLC campaign.

To register a 10DLC campaign
  1. Open the Amazon Pinpoint SMS console at https://console.aws.amazon.com/sms-voice/.

  2. In the navigation pane, under Registrations, choose the 10DLC campaign registration to complete.

  3. On the Campaign Info page, do the following:

    1. For Campaign name and description, enter a name for the 10DLC campaign and description of the campaigns purpose.

    2. For Vertical, choose option that best represents your company.

    3. For Opt-in workflow, enter a description of how users consent to receive SMS messages. The description has to be a minimum of 40 characters. For example, by filling out an online form on your website. If you have multiple opt-in methods, they have to be listed as well.

      Your Opt-in workflow should include the following:

      • Program or product description

      • Identify your organization and service being represented in the initial message sent to your end users

      • Clear and thorough information about how your end-users opt-in to your SMS service and any associated fees or charges

      • Include a link to Terms & Conditions (must be publicly accessible)

      • Include a link to Privacy Policy (must be publicly accessible)

      • Explain if the Opt-in/Call to Action requires service log-in, not yet published publicly, is verbal opt-in, or if it occurs on printed sources such as fliers and paper forms.

      • The Call to Action/Opt-in location must include the following:

        • Comprehensive terms and conditions might be presented in full beneath the call-to-action, or they might be accessible from a link in proximity to the call-to-action.

        • Program (brand) name.

        • Message frequency disclosure.

        • Product description.

        • Customer care contact information.

        • Opt-out information.

        • “Message and data rates may apply” disclosure.

    4. For Opt-in keyword (if applicable) – optional enter the keyword that your customers will send to consent to opt-ing in.

    5. For Opt-in confirmation message enter the message that your customers receive if they send the Opt-in keyword to your 10DLC phone number.

    6. For Help message, enter the message that your customers receive if they send the keyword "HELP" to your 10DLC phone number. The message has to be a minimum of 20 characters.

    7. For Stop message, enter the message that your customers receive if they send the keyword "STOP" to your 10DLC phone number. The message has to be a minimum of 20 characters.

      Tip

      Your customers can reply to your messages with the word "HELP" to learn more about the messages that they're receiving from you. They can also reply "STOP" to opt-out of receiving messages from you. The US mobile carriers require you to provide responses to both of these keywords.

      The following is an example of a HELP response that complies with the requirements of the US mobile carriers:

      ExampleCorp Account Alerts: For help call 1-888-555-0142 or go to example.com. Msg&data rates may apply. Text STOP to cancel.

      The following is an example of a compliant STOP response:

      You are unsubscribed from ExampleCorp Account Alerts. No more messages will be sent. Reply HELP for help or call 1-888-555-0142.

      Your responses to these keywords must contain 160 characters or fewer.

  4. Choose Next.

  5. In the Campaign capabilities section, do the following:

    • Choose SMS to enable text messages for the 10DLC campaign.

    • Choose SMS and Voice to enable text and voice messages for the 10DLC campaign.

      Note

      When you choose to enable voice messages, it lengthens the amount of time to review your registration.

  6. In the Message type section, choose either Transactional or Promotional message type.

    • Transactional – Choose this option if your use case is for time-sensitive content, such as alerts and one-time passwords.

    • Promotional – Choose this option if your use case is for marketing-related content.

  7. Choose Next.

  8. In the Campaign use case section, do the following:

    1. For Use case, choose a use case that most closely resembles your campaign from the preset list of use cases.

      • 2FA – Any authentication, verification, or one-time passcode.

      • Account Notifications – Standard notifications for account holders, relating to and being about an account.

      • Customer care – All customer interaction, including account management and customer support.

      • Delivery notifications – Information about the status of the delivery of a product or service.

      • Fraud alert messaging – Messaging regarding potential fraudulent activity on an account.

      • Higher education – Campaigns created on behalf of Colleges or Universities. It also includes School Districts and education institutions that fall outside of any "free to the consumer" messaging model.

      • Marketing – Any communication with marketing and/or promotional content.

      • Mixed – Mixed messaging reserved for specific consumer service industry.

      • Public service announcement – An informational message that is meant to raise the audience's awareness about an important issue.

      • Polling and voting – Requests for surveys and voting for non political arenas.

      • Security alert – A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action the end users need to take.

      • Low Volume – Small throughput, any combination of use-cases. Examples include: test, demo accounts.

      • Charity – Communications from a non-religious registered 501(c)(3) charity aimed at providing help and raising money for those in need.

    2. For Sub use case – optional choose up to five sub use cases.

    3. Subscriber opt-in – Subscribers can opt in to receive messages about this campaign.

    4. Subscriber opt-out – Subscribers can opt out of receiving messages about this campaign.

    5. Subscriber help – Subscribers can contact the message sender after sending the HELP keyword.

    6. Direct lending or loan arrangement – The campaign includes information about direct lending or other loan arrangements.

    7. Embedded link – The 10DLC campaign includes an embedded link. Links from common URL shorteners, such as TinyUrl or Bit.ly, are not allowed. However, you can use URL shorteners that offer custom domains.

    8. Embedded phone number – The campaign includes a phone number that isn't a customer support number.

    9. Age-gated content – The 10DLC campaign includes age-gated content as defined by carrier and Cellular Telecommunications and Internet Association (CTIA) guidelines.

    10. Enter at least one Sample SMS message. This is the sample message that you plan to send to your customers. Each sample message has to be a minimum of 20 characters. If you plan to use multiple message templates for this 10DLC campaign, include them as well.

      Important

      Don't use placeholder text for your sample messages. The example messages that you provide should reflect the actual messages that you plan to send as accurately as possible.

  9. Choose Next.

  10. In the Message samples section, do the following:

    1. Enter at least one Sample SMS message. This is the sample message that you plan to send to your customers. Each sample message has to be a minimum of 20 characters. If you plan to use multiple message templates for this 10DLC campaign, include them as well.

      Important

      Don't use placeholder text for your sample messages. The example messages that you provide should reflect the actual messages that you plan to send as accurately as possible.

  11. Choose Next.

  12. On the Review and submit page verify the information you are about to submit is correct. To make updates choose Edit next to the section.

  13. Choose Submit registration.

    Note

    Once your 10DLC campaign registration has been approved you need to request the 10DLC phone number and associate it with the 10DLC campaign. For more information on registering for 10DLC, see Requesting dedicated long codes for SMS messaging with Amazon Pinpoint SMS.