10DLC registration process

You can set up 10DLC directly in the AWS End User Messaging SMS console. To set up 10DLC, you must complete all of the following steps.

1. Register your brand/company

   The first step in setting up 10DLC is to register your company or brand. For information about company registration, see 10DLC brand registration form. There is a one-time registration fee to register your company. This fee is shown on the registration page.

2. (Optional, but recommended) Apply for vetting

   If your company registration is successful, you can begin creating low-volume, mixed-use 10DLC campaigns. These campaigns can send 75 messages per minute to recipients who use AT&T, and your registered company can send 2,000 messages per day to recipients who use T-Mobile. If your use case requires a throughput rate that exceeds these values, you can apply for vetting of your company registration. Vetting your company registration can increase the throughput rates for your companies and campaigns, but it isn't guaranteed to do so. For more information about vetting, see 10DLC brand vetting form.

3. Register your campaign

   If the Campaign Registry is able to verify the company information that you provided, you can create a 10DLC campaign. A 10DLC campaign contains information about your use case. Each 10DLC campaign can be associated with one company. AWS End User Messaging SMS sends this campaign information to the Campaign Registry for approval. In most cases, 10DLC campaign approval is instantaneous. In some cases, the Campaign Registry can require additional information. It can take up to 4 weeks to receive a response on if your 10DLC campaign was approved or needs to be revised.

   You're charged a recurring monthly fee for each 10DLC campaign that you register. The monthly fee varies depending on your use case. The recurring fee for your campaign is shown on the registration page.

4. Request your 10DLC number

   After your 10DLC campaign is approved, you can request a phone number and associate that number with the approved 10DLC campaign. Each phone number can only be associated with a single 10DLC campaign. For more information on requesting a 10DLC phone number, see Request a phone number in AWS End User Messaging SMS and Associating a long code with a 10DLC campaign. There is a monthly recurring fee for leasing the phone number. This fee is shown on the purchase page.

   Note

   You are charged the monthly 10DLC number lease price regardless of status. For example, 10DLC numbers in a Pending state still generate a month fee. For more information about pricing, see AWS End User Messaging Pricing.