Singapore registration process

Amazon Pinpoint SMS customers are able to send SMS traffic in Singapore using a Sender ID that has been registered through the Singapore SMS Sender ID Registry (SSIR). SSIR was launched in March of 2022 through the Singapore Network Information Centre (SGNIC) which is owned by Info-communications Media Development Authority (IMDA) of Singapore, and enables organizations to register their Sender ID when sending SMS to mobile phones in Singapore. In order to use a registered Singapore Sender ID you must obtain a Unique Entity Number (UEN), then submit a request to Amazon Pinpoint SMS to allow-list your account for usage of your Sender ID and finally complete the registration process through SSIR.

If you do not register your sender ID any message sent using a sender ID will have its ID changed to LIKELY-SCAM per regulatory agency rules. Regulators will filter or block unregistered traffic at their discretion.

Important

Your Singapore registration must be completed in this order:

1. Registering for a Singapore Unique Entity Number (UEN)

2. Create a new registration with Registration type set to Singapore sender ID registration.

3. Registering a Sender ID with Singapore Network Information Centre (SGNIC)

Registering for a Singapore Unique Entity Number (UEN)

In order to start a registration with the SSIR you must first obtain a Singapore Unique Entity Number (UEN). A UEN is a unique entity number you receive when you register your business with the Account and Corporate Registry Authority (ACRA), for more information see Who Must Register with ACRA?. The amount of time to process can vary depending on how easily the ACRA can validate your request.

Registering a Sender ID with Singapore Network Information Centre (SGNIC)

To register a sender ID with Singapore Network Information Centre (SGNIC) there are two steps that must be completed in the following order:

Register a sender ID with Singapore Network Information Centre (SGNIC)

1. You must first work with Amazon Pinpoint SMS to register your Singapore (SG) Sender ID for your account. After this step is complete you can proceed to the next step.

2. Work with SGNIC to register your sender ID using the process at SGNIC SMS Sender ID Registry.

   1. When completing the process list AMCS SG Private Limited (Amazon Media Communications Services) as your participating aggregatior.

Warning

Doing these steps out of order might result in your sender ID being blocked by the service or will prevent your Sender ID from being preserved on the mobile device.

Note

Please note that you are required to submit a sender ID registration from each individual AWS account you require to use the sender ID.

Singapore sender ID registration frequently asked questions

Frequently asked questions about the Singapore sender ID number registration process with Amazon Pinpoint SMS.

Do I currently have a Singapore sender ID

To check if you own a Singapore sender ID

1. Open the Amazon Pinpoint SMS console at https://console.aws.amazon.com/sms-voice/.

2. In the navigation pane, under Configurations, choose Sender ID.

3. On the Sender IDs page, you can search by two letter country code SG to find if you have any Singapore sender IDs.

How long will registration take?

While a typical review takes 1 – 3 weeks, it can take up to 5 weeks or longer in some cases to verify your information with government agencies.

What is a Unique Entity Number (UEN) and how do i get one?

A UEN is a Singapore business ID issued by Accounting and Corporate Regulatory Agency (ACRA). Local companies and businesses in Singapore can get a UEN by applying through ACRA. Once you pass through the registration and standard incorporation procedure, it will be issued. You can apply for a UEN with ACRA via Bizfile.

Do I have to register for a Singapore Sender ID?

Yes. If you haven't registered your Singapore Sender ID any message sent using a Sender ID will likely have its ID changed to LIKELY-SCAM

How do I register my Singapore Sender ID with Amazon Pinpoint SMS?

Follow the directions at Create a new registration to register a Sender ID.

What is the registration status of my Singapore Sender ID and what does it mean?

Follow the directions at Check your registration status to check your registration and status.

What information do I need to provide?

You will need to provide your companies address, a business contact, and a use case. You can find the required information at Create a new registration.

What if my Singapore Sender ID registration is rejected?

If your registration is rejected, its status will be changed to Requires Updates and you can make updates by following the directions in Edit your registration.

What permissions do I need?

The IAM user/role that you use to visit the Amazon Pinpoint SMS console must be enabled with the “sms-voice:*” permission.

Are there any restrictions to the formatting or allowed special characters for Singapore Sender IDs?

Yes. For more information on sender ID formatting rules, see Considerations for a Sender ID.