What is AWS Marketplace? - AWS Marketplace

What is AWS Marketplace?

AWS Marketplace is a curated digital catalog that you can use to find, buy, deploy, and manage third-party software, data, and services that you need to build solutions and run your businesses. AWS Marketplace includes thousands of software listings from popular categories such as security, networking, storage, machine learning, IoT, business intelligence, database, and DevOps. AWS Marketplace also simplifies software licensing and procurement with flexible pricing options and multiple deployment methods. In addition, AWS Marketplace includes data products available from AWS Data Exchange.

You can quickly launch pre-configured software with just a few clicks, and choose software solutions in Amazon Machine Images (AMIs) and software as a service (SaaS) formats, as well as other formats. Additionally, you can browse and subscribe to data products. Flexible pricing options include free trial, hourly, monthly, annual, multi-year, and a Bring Your Own License (BYOL) model. All of these pricing options are billed from one source. AWS handles billing and payments, and charges appear on your AWS bill.

You can use AWS Marketplace as a buyer (subscriber) or as a seller (provider), or both. Anyone with an AWS account can use AWS Marketplace as a consumer and can register to become a seller. A seller can be an independent software vendor (ISV), value-added reseller, or individual that has something to offer that works with AWS products and services.


Data product providers need to meet the AWS Data Exchange eligibility requirements. For more information, see Providing Data Products on AWS Data Exchange in the AWS Data Exchange User Guide.

Every software product in AWS Marketplace has been through a curation process. On the product page, there can be one or more offerings for the product. When the seller submits a product in AWS Marketplace, they define the price of the product, and the terms and conditions of use. Buyers agree to the pricing, and terms and conditions set for the offer.

The product can be free to use or can have an associated charge. The charge becomes part of your AWS bill, and after you pay, AWS Marketplace pays the seller.


When buying from some non-US sellers, you may also receive a tax invoice from the seller. For more information, see AWS Marketplace Sellers on Amazon Web Service Tax Help.

Products can take many forms. For instance, a product can be offered as an Amazon Machine Image (AMI) that is instantiated using your AWS account. The product could also be configured to use AWS CloudFormation templates for delivery to the consumer. The product could also be software as a service (SaaS) offerings from an ISV, or a web ACL, set of rules, or conditions for AWS WAF.

You can purchase software products at the listed price using the ISV’s standard end user license agreement (EULA) or from a private offer with custom pricing and EULA. You can also purchase products under a contract with specified time or usage boundaries. Once the product subscriptions are in place, you can copy the product to your AWS Service Catalog to manage how the product is accessed and used in your organization.

Using AWS Marketplace as a buyer

As a buyer, you go to AWS Marketplace to search, filter, and navigate to a product that runs on Amazon Web Services. You can also find AWS Marketplace products on Deloitte and DLT.

When you choose a software product, you are taken to the product’s page. The page has information about the product, pricing, usage, support, and product reviews. To subscribe to the software product, you log in to your AWS account and are taken to a subscription page that has the EULA, terms and conditions of usage, and any options available for customizing your subscription.


Note the following tips about license terms and contracts:

  • Many sellers offer the same standardized license terms on their listings, the Standard Contract for AWS Marketplace (SCMP). Instead of reviewing custom EULAs for each purchase, you only need to review the SCMP once. The license terms are the same for all products that use the SCMP. To find product listings that offer standardized license terms, use the Standard Contract filter when searching for products.

  • The Enterprise Contract for AWS Marketplace (ECMP) offers standardized license terms that address the unique requirements of large enterprise and regulated buyers.

To learn more, see Standardized License Terms.

After the subscription is processed, you can configure fulfillment options, software versions, and AWS Regions where you want to use the product, and then launch the software product. You can also find or launch your products by visiting Your Marketplace Software on the AWS Marketplace website, from your AWS Marketplace or Amazon Elastic Compute Cloud (Amazon EC2) console, or through AWS Service Catalog. For more information about products and product categories available using AWS Marketplace, see the following: