Customer agreements dashboard

The customer agreements dashboard provides an overview of the agreements and customers who subscribe to your products in AWS Marketplace. The dashboard provides data on your new and active agreements, plus customer trends and profiles.

Note

• To unlock this dashboard, you must enroll the AWS Marketplace Seller Prime program.

• To open the dashboard, start the AWS Marketplace Management Portal, choose the Insights tab, then choose Marketing.

For more information about using the AWS Marketplace dashboards, see Seller dashboards, earlier in this section.

Section 1: Updating IAM permissions

To access the customer agreements dashboard, you must enroll in AWS Marketplace Seller Prime.

After you enroll, you must update your existing IAM policies. Beginning In September 2024, we will no longer support the use of legacy IAM permissions to access seller dashboards. To update your IAM permissions, use the Amazon Resource Name (ARN) format shown in the following examples.

This example grants access to current and future AWS Marketplace resources, including dashboards and reports.

{
  "Version": "2012-10-17",
  "Statement": [{
    "Effect": "Allow",
    "Action": [
      "aws-marketplace:GetSellerDashboard"
    ],
    "Resource": [
      "arn:aws:aws-marketplace::awsAccountID:AWSMarketplace/*",
    ]   
  }]
}

This example grants access to a single dashboard by including its ARN.

{
  "Version": "2012-10-17",
  "Statement": [{
    "Effect": "Allow",
    "Action": [
      "aws-marketplace:GetSellerDashboard"
    ],
    "Resource": [
      "arn:aws:aws-marketplace::123456789012:AWSMarketplace/ReportingData/Marketing_V1/Dashboard/CustomerAgreements_V1"
  }]
}

Note

For more information about legacy IAM permissions, see Creating IAM policies in the IAM User Guide.

Section 2: Filters

You can use the following filters to refine your agreements data.

Control name	Description
Product title	The title of the product.
Date filter	Includes data for the past 30, 60, and 90 days, the trailing 12 months (TTM), and year to date (YTD). Choose custom to define a specific start and end date.
Customer industry	The industry that AWS defines for a customer who subscribed a seller product.
Customer segment	The segment that AWS defines for a customer who subscribed a seller product.

For more information about filtering, see Filtering data on Amazon QuickSight in the Amazon Amazon QuickSight User Guide.

Section 3: Date filter deep dive

This date filter applies to all the metrics on the customer agreement dashboards. 

For example, when you use the default year-to-date filter value, the follpwing metrics appear:

Metric	Description
Public offer agreement count	Number of agreements with public offer as offer visibility that have at least 1 active day within YTD.
Private offer agreement count	Number of agreements with private offer as offer visibility that have at least 1 active day within YTD.
New public offer agreement count	Number of agreements with public offer as offer visibility that have acceptance date within YTD.
New private offer agreement count	Number of agreements with private offer as offer visibility that have acceptance date within YTD.
Active customers	Number of unique customers, identified as subscriber AWS account ID, that have at least 1 active agreement within YTD. Active agreement is defined as an agreement with at least 1 active day during the time period.
New paying customers	Number of unique customers, identified as subscriber AWS account ID, who have their first billing month within YTD.

Section 4:  Public and private offer agreements

This section of the dashboard displays an overview of your agreements. Key performance indicators (KPIs) include the number of public offer agreements, the number of private offer agreements, the number of new public offer agreements, and the number of new private offer agreements. You can see the year-over-year or period-over-period changes in volume and percentage. You can update the date range by updating the date filter in the filter section.

An agreement is a contract signed between a proposer (the product or service owner) and an accepter (the customer) to start using a product.

Note

New agreement metrics include active, expired, cancelled, and terminated agreements.

The following table lists and describes the agreement statuses.

Status	Description
Active	Some or all of the terms of the agreement are in-force.
Expired	The agreement ended on its pre-agreed end date.
Canceled	The acceptor chooses to end the agreement prior to its end date.
Terminated	The agreement ended before its pre-agreed end date due to an  AWS-initiated termination event, such as a payment failure.
Renewed	The agreement was renewed into a new agreement using functionality such as auto-renewal.
Replaced	The agreement was replaced using a replacement offer.

Section 5:  Customer metrics

This section of the dashboard provides customer trends for a specified date range. KPIs include the number of active customers and the number of new paying customers.  Monthly trend – provides the monthly view for the number of active customers and the number of new paying customers based on the filter within the chart.  Customer metrics – provides data on the number of active customers and the number of new paying customers, based on the chosen metric filter. You can select customer segment or industry to understand how each customer segment or customer industry contributes to the total customer metric.

Note

Agreements have a given status. For information about the statuses, see the table in the previous section.

The following table lists and describes the metrics.

Metrics	Description
Public offer agreements	The number of agreements identified as agreement IDs with public offer visibility; the length of the agreement has at least one day of overlap with the selected date range; the length is identified between the agreement start date and agreement end date.
Private offer agreements	The number of agreements identified as agreement IDs with private offer visibility; the length of the agreement has at least one day of overlap with the selected date range; the length is identified between agreement start date and agreement end date.
New public offer agreements	The number of agreements identified as agreement ID with public offer visibility; the agreement acceptance date falls within the selected date range.
New private offer agreements	The number of agreements identified as agreement IDs with private offer visibility; the agreement acceptance date falls within the selected date range.
Active customers	The number of customers identified as subscriber AWS account IDs with at least 1 active agreement; the length of agreement has at least one day overlap with the selected date range
New paying customers	The number of customers identified as subscriber AWS account IDs that have their first billing month within the selected date range.

For more information about agreements and revenue, see Agreements and renewals dashboard and   Billed revenue dashboard, both in this section.