Amazon Pinpoint quotas

The following sections list and describe the quotas, formerly referred to as limits, that apply to Amazon Pinpoint resources and operations. Some quotas can be increased, while others cannot. To determine whether you can request an increase for a quota, refer to the Eligible for Increase column or statement in each section.

Project quotas

The following table lists the quotas related to projects in Amazon Pinpoint.

Resource	Default quota	Eligible for increase
Projects	In each AWS Region, you can have up to 100 projects.	No

API request quotas

Amazon Pinpoint implements quotas that restrict the size and number of requests that you can make to the Amazon Pinpoint API from your AWS account.

The maximum size of an invocation (request and response) payload is 7 MB, unless otherwise specified for a particular type of resource. To determine whether a resource has a different quota, see the appropriate section of this topic for that type of resource.

The maximum number of requests varies by quota type and API operation. Amazon Pinpoint implements two types of quotas for API requests:

• Rate quotas – Also referred to as rate limits, this type of quota defines the maximum number of requests that you can make per second for a particular operation. It controls the rate of requests that are sent or received per account.

• Burst quotas – Also referred to as burst limits or burst capacity, this type of quota defines the maximum number of requests that are concurrently in-flight for an account.

The following table lists the rate and burst quotas for the Amazon Pinpoint API.

Operation	Default burst/rate quota (Requests per second)
CreateCampaign	25
CreateEmailTemplate	10
CreateInAppTemplate	10
CreateImportJob	300
CreatePushTemplate	10
CreateSegment	25
CreateSmsTemplate	10
CreateVoiceTemplate	10
DeleteCampaign	25
DeleteEndpoint	5
DeleteSegment	25
GetEndpoint	10
PhoneNumberValidate	20
PutEvents	15
SendMessages	4,000
SendUsersMessages	6,000
UpdateCampaign	25
UpdateEmailTemplate	10
UpdateEndpoint	10
UpdateEndpointsBatch	2
UpdateInAppTemplate	10
UpdatePushTemplate	10
UpdateSegment	25
UpdateSmsTemplate	10
UpdateVoiceTemplate	10
All other operations	300

The following table lists the file import quota for CreateImportJob.

Operation	Default quota	Eligible for increase
Maximum number of import files	10,000 files per import job	No

If you exceed one of these quotas, Amazon Pinpoint throttles the request—that is, it rejects an otherwise valid request and returns a TooManyRequests error. Throttling is based on the total number of requests that you make from your account for a specific operation in a specific AWS Region. In addition, throttling decisions are calculated independently for each operation. For example, if Amazon Pinpoint throttles a request for the SendMessages operation, a concurrent request for the UpdateEndpoint operation can complete successfully.

SMS and Voice v2 API request quotas

The following table lists the Requests Per Second (RPS) quota for each resource of the Amazon Pinpoint v2 API. All Resources are eligible for a rate increase by following the directions by following the directions in Requesting a quota increase.

Resource	Default quota rate (requests per second)
DescribeAccountAttributes	1
DescribeAccountLimits	1
DescribeSpendLimits	1
SetTextMessageSpendLimitOverride	1
SetVoiceMessageSpendLimitOverride	1
DeleteTextMessageSpendLimitOverride	1
DeleteVoiceMessageSpendLimitOverride	1
DescribePhoneNumbers	1
DescribeSenderIds	1
RequestPhoneNumber	1
UpdatePhoneNumber	1
ReleasePhoneNumber	1
DescribePools	1
CreatePool	1
UpdatePool	1
DeletePool	1
ListPoolOriginationIdentities	1
AssociateOriginationIdentity	1
DisassociateOriginationIdentity	1
DescribeConfigurationSets	1
CreateConfigurationSet	1
DeleteConfigurationSet	1
CreateEventDestination	1
UpdateEventDestination	1
DeleteEventDestination	1
SetDefaultMessageType	1
SetDefaultSenderId	1
DeleteDefaultMessageType	1
DeleteDefaultSenderId	1
DescribeOptOutLists	1
CreateOptOutList	1
DeleteOptOutList	1
DescribeOptedOutNumbers	1
PutOptedOutNumber	10
DeleteOptedOutNumber	10
DescribeKeywords	1
PutKeyword	1
DeleteKeyword	1
ListTagsForResource	1
TagResource	1
UntagResource	1

Campaign quotas

The following quotas apply to the Campaigns resource of the Amazon Pinpoint API.

The following quotas apply per AWS Region and some can be increased. For more information, see Requesting a quota increase in the Service Quotas User Guide.

Resource	Default quota	Eligible for increase
Active campaigns	200 per account Note An active campaign is a campaign that hasn't completed or failed. Active campaigns have a status of SCHEDULED, EXECUTING, or PENDING_NEXT_RUN.	No
Maximum segment size	For imported segments: 100,000,000 per campaign For dynamic segments: unlimited	No
Event-based campaigns	Each project can include up to 25 campaigns that are sent when events occur. Campaigns that use event-based triggers have to use dynamic segments. They can't use imported segments. If you integrate your app with Amazon Pinpoint by using an AWS Mobile SDK, messages from event-based campaigns are sent only to customers whose apps are running AWS Mobile SDK for Android version 2.7.2 or later, or AWS Mobile SDK for iOS version 2.6.30 or later. If Amazon Pinpoint can't deliver a message from an event-based campaign within five minutes, it drops the message and doesn't attempt to redeliver it.	No

Email quotas

The quotas in the following sections apply to the email channel.

Email message quotas

Resource	Default quota	Eligible for increase
Maximum message size, including attachments	10 MB per message	No
Number of verified identities	10,000 identities Note Identities refers to email addresses or domains, or any combination of the two. Every email you send using Amazon Pinpoint must be sent from a verified identity.	No

Email sender and recipient quotas

Resource	Default quota	Eligible for increase
Sender address	All sending addresses or domains must be verified.	No
Recipient address	If your account is in the sandbox, all recipient email addresses or domains must be verified. If your account is out of the sandbox, you can send to any valid address.	Yes
Number of recipients per message	50 recipients per message	No
Number of identities that you can verify	10,000 identities per AWS Region Note Identities refers to email addresses or domains, or any combination of the two. Every email you send using Amazon Pinpoint must be sent from a verified identity.	No

Email sending quotas

The sending quota, sending rate, and sandbox limits are shared between the two services in the same Region. If you use Amazon SES in us-east-1, and you’ve been removed from the sandbox and had your sending quota/rate increased, then those changes all apply to your Pinpoint account in us-east-1.

Resource	Default quota	Eligible for increase
Number of emails that can be sent per 24-hour period (sending quota)	If your account is in the sandbox, 200 emails per 24-hour period. If your account is out of the sandbox, the quota varies based on your specific use case. Note This quota is based on the number of recipients, as opposed to the number of unique messages sent. A recipient is any email address on the To: line.	Yes
Number of emails that can be sent each second (sending rate)	If your account is in the sandbox, 1 email per second. If your account is out of the sandbox, the rate varies based on your specific use case. Note This rate is based on the number of recipients, as opposed to the number of unique messages sent. A recipient is any email address on the To: line.	Yes

Endpoint quotas

The following quotas apply to the Endpoints resource of the Amazon Pinpoint API.

The maximum number of attributes supported per endpoint is 250, and the maximum endpoint size is 15 KB. This number of attributes might be limited, however, by the total size of an endpoint, which includes all attributes. If you run into any errors when adding attributes to your template, consider decreasing the amount of data in each attribute or decreasing the number of attributes.

Resource	Default quota	Eligible for increase
Endpoint size	Maximum size 15 KB	No
Attributes assigned to the Attributes, Metrics, and UserAttributes parameters collectively	250 for all attribute parameters per application	No
Attributes assigned to the Attributes parameter	250 for all attribute parameters per application	No
Attributes assigned to the Metrics parameter	250 for all attribute parameters per application	No
Attributes assigned to the UserAttributes parameter	250 for all attribute parameters per application	No
Attribute name length	50 characters	No
Attribute value length	100 characters	No
EndpointBatchItem objects in an EndpointBatchRequest payload	100 per payload. The payload size can't exceed 7 MB.	No
Endpoints with the same user ID	15 unique endpoints per user ID	No
Values assigned to Attributes parameter attributes	50 per attribute	No
Values assigned to UserAttributes parameter attributes	50 per attribute	No

Endpoint import quotas

The following quotas apply to importing endpoints into Amazon Pinpoint.

Resource	Default quota	Eligible for increase
Active import jobs	10 per account Import jobs only count against this quota if they are running. Once the import job has completed it no longer counts against this quota.	No
Import size	1 GB per import job For example, if each endpoint is 4 KB or less, you can import 250,000 endpoints.	No

Event ingestion quotas

The following quotas apply to the ingestion of events using the AWS Mobile SDKs and the Events resource of the Amazon Pinpoint API.

Resource	Default quota	Eligible for increase
Maximum number of custom event types	1,500 per app	No
Maximum number of custom attribute keys	500 per app	No
Maximum number of custom attribute values per attribute key	100,000. Any number that exceeds 100,000 is still registered, but won't be available in the Amazon Pinpoint analytics console.	No
Maximum number of characters per attribute key	50	No
Maximum number of characters per attribute value	200. If the number of characters exceeds 200 the event is dropped.	No
Maximum number of custom metric keys	500 per app	No
Maximum number of events in a request	100 per request	No
Maximum size of a request	4 MB	No
Maximum size of an individual event	1,000 KB	No
Maximum number of attribute keys and metric keys for each event	40 per request	No

Journey quotas

The following quotas apply to journeys.

The following quotas apply per AWS Region and some can be increased. For more information, see Requesting a quota increase in the Service Quotas User Guide.

Resource	Default quota	Eligible for increase
Maximum number of active journeys	50 per account	No
Maximum number of active EventTriggeredJourneys	20 per account	No
Maximum number of journey activities	40 per journey	No
Maximum segment size	For imported segments: 100,000,000 per journey. For dynamic segments: unlimited	No
Maximum contact center activities	3 per journey	No
Maximum number of closed days rules	20 per channel	No
Maximum length of closed day rule name	150 characters	No
Maximum number of days between start and end time for a closed days rule	7 days	No
Maximum number of open hours rules	4 per day	No

Lambda quotas

The following quotas apply to Amazon Pinpoint configurations for retrieving and processing data from Lambda

Resource	Default quota	Eligible for increase
Maximum size of an invocation payload (request and response) for a Lambda function	6 MB	No
Maximum amount of time to wait for a Lambda function to process data	15 seconds	No
Maximum number of event attributes per endpoint	5	No
Maximum number of characters for an event attribute name	128 characters	No
Maximum number of characters for an event attribute value	128 characters	No
Maximum amount of days a journey can run	540 days	No

Machine learning quotas

The following quotas apply to Amazon Pinpoint configurations for retrieving and processing data from machine learning (ML) models.

Resource	Default quota	Eligible for increase
Maximum number of model configurations	1 per message template 100 per account	No
Maximum number of recommendations	5 per endpoint or user	No
Maximum number of recommended attributes per endpoint or user	1, if the attribute values aren't processed by an AWS Lambda function 10, if the attribute values are processed by an AWS Lambda function	No
Maximum length of a recommended attribute name	50 characters for an attribute name 25 characters for an attribute display name (the name that appears in the Attribute finder on the console)	No
Maximum length of a recommended attribute value that's retrieved from Amazon Personalize	100 characters	No
Maximum size of an invocation payload (request and response) for a Lambda function	6 MB	No
Maximum amount of time to wait for a Lambda function to process data	15 seconds	No
Maximum number of attempts to invoke a Lambda function	3 attempts	No

Depending on how you configure Amazon Pinpoint to use an ML model, additional quotas may apply. To learn about Amazon Personalize quotas, see Quotas in the Amazon Personalize Developer Guide. To learn about AWS Lambda quotas, see Quotas in the AWS Lambda Developer Guide.

Message template quotas

The following quotas apply to message templates for your Amazon Pinpoint account.

Resource	Default quota	Eligible for increase
Maximum number of message templates	20,000 per account	No
Maximum number of versions	5,000 per template	No
Maximum number of characters in an email template	600,000 characters	No
Maximum number of characters in an in-app template	200,000 characters	No
Maximum number of characters in the default template parts of a push notification template	4,000 characters	No
Maximum number of characters in ADM-specific template parts of a push notification template	6,000 characters	No
Maximum number of characters in APNs-specific template parts of a push notification template	4,000 characters	No
Maximum number of characters in Baidu-specific template parts of a push notification template	4,000 characters	No
Maximum number of characters in FCM-specific template parts of a push notification template	4,000 characters	No
Maximum number of characters in an SMS template	1,600 characters	No
Maximum number of characters in a voice template	10,000 characters	No

Push notification quotas

The following quotas apply to messages that Amazon Pinpoint sends through push notification channels.

Resource	Default quota	Eligible for increase
Maximum number of push notifications that can be sent per second in a campaign	25,000 notifications per second	Yes
Amazon Device Messaging (ADM) message payload size	6 KB per message	No
Apple Push Notification service (APNs) message payload size	4 KB per message	No
APNs sandbox message payload size	4 KB per message	No
Baidu Cloud Push message payload size	4 KB per message	No
Firebase Cloud Messaging (FCM) message payload size	4 KB per message	No

In-app message quotas

The following quota applies to in-app messages that you manage with Amazon Pinpoint.

The following quotas apply per AWS Region and some can be increased. For more information, see Requesting a quota increase in the Service Quotas User Guide.

Resource	Default quota	Eligible for increase
Maximum number of times you can call the GetInAppMessages API per second.	5,000 requests per second	Yes
In-app messaging campaigns	Each project can include up to 25 campaigns that use the in-app messaging channel.	Yes, see Requesting a quota increase in the Service Quotas User Guide

Segment quotas

The following quota applies to the Segments resource of the Amazon Pinpoint API.

Resource	Default quota	Eligible for increase
Maximum number of dimensions that can be used to create a segment	100 per segment	No
Maximum number of segment groups per segment	5	No
Maximum number of source segments per segment	5	No
Maximum depth of source segments. For example if a segment has a source segment which also has a source segment, the depth chain is not longer than this limit.	5	No

SMS quotas

The following quotas apply to the SMS channel.

For more information on SMS cost, see Understanding SMS billing and usage reports for Amazon Pinpoint in the Amazon Pinpoint User Guide.

Resource	Default quota	Eligible for increase
Spending threshold	USD $1.00 per account	Yes, but spending limits vary by region. You must specify the region(s) in which you require an increase.
Number of SMS messages that can be sent each second (sending rate)	Varies depending on destination country and originating phone number. For more information, see Message parts per second limits in the Amazon Pinpoint User Guide.	Yes, however, you might need to obtain a phone number that supports higher throughput. If you're unsure of which number type to use, contact AWS Support or your AWS Account Manager for more information If you use an alphanumeric Sender ID to send messages, you might be able to increase your throughput rate. To find out if a throughput increase is available for your Sender ID, open a Sender ID request in the Support Center Console. In your request, include your existing Sender ID, the country in which you use that Sender ID, and the throughput rate you want to request.
Number of SMS messages that can be sent to a single recipient each second	1 message per second	No
Number of Amazon SNS topics for two-way SMS	100,000 per account	Yes
Number of Keywords for two-way SMS	30 Keywords per number	Yes
Number of SMS and Voice numbers	25 per account and region	Yes
Number of dedicated phone numbers	25 per account	Yes
Number of opt-out lists Note: The required Default opt-out list counts against this quota.	25 per account	Yes
Number of configuration sets	25 per account	Yes
Number of event destinations	5 per configuration set	No
Number of verified destination phone numbers while in SMS sandbox	10 per account	Yes
Number of phone number pools	25 per account	Yes
Number of origination identities that can be associated with a phone number pool	100 per phone number pool	Yes

10DLC quotas

The following quotas apply to SMS messages sent using 10DLC phone numbers. 10DLC numbers can only be used to send messages to recipients in the United States.

Resource	Default quota	Eligible for increase
Max 10DLC companies per AWS account	25	Yes
Max 10DLC campaigns per 10DLC company	10	Yes
Max 10DLC numbers per 10DLC campaign	49	No

Voice quotas

The following quotas apply to the voice channel.

Note

When your account is removed from the sandbox, you automatically qualify for the maximum quotas shown in the following table.

Resource	Default quota	Eligible for increase
Number of voice messages that can be sent during a 24-hour period	If your account is in the sandbox: 20 messages	No
Number of voice messages that can be sent to a single recipient during a 24-hour period	5 messages	No
Number of voice messages that can be sent per minute	If your account is in the sandbox: 5 calls per minute If your account is out of the sandbox: 20 calls per minute	No
Number of voice messages that can be sent from a single originating phone number per second	1 message per second	No
Voice message length	If your account is in the sandbox: 30 seconds If your account is out of the sandbox: 5 minutes	No
Ability to send voice messages to international phone numbers	If your account is in the sandbox, you can send messages to recipients in only the following countries: Australia Canada Germany Hong Kong Israel Japan Mexico Singapore Sweden United States United Kingdom If your account is out of the sandbox, you can send messages to recipients in any country. Note International calls are subject to additional fees, which vary by destination country or region.	No
Number of characters in a voice message	3,000 billable characters, in words that are spoken 6,000 characters total, including billable characters and SSML tags	No
Number of configuration sets	10,000 voice configuration sets per AWS Region	No

Requesting a quota increase

If the value in the Eligible for Increase column in any of the preceding tables is Yes, you can request an increase for that quota.

To request a quota increase

1. Sign in to the AWS Management Console at https://console.aws.amazon.com/.

2. Create a new AWS Support case at https://console.aws.amazon.com/support/home#/case/create.

3. On the Your support cases pane, choose Create case.

4. Choose the Looking for service limit increases? link.

5. Under Service quota increase, for Service, choose one of the following options:

   • To request a quota increase that's related to the email channel, choose Pinpoint Email.

   • To request a quota increase for SMS spending limits or SMS sending rates, choose Pinpoint SMS. For all other SMS quota increases, choose Pinpoint

   • To request a quota increase that's related to the voice channel, choose Pinpoint Voice.

   • To request a quota increase that's related to any other Amazon Pinpoint feature, choose Pinpoint.

6. Depending on the Service that you choose you may be asked to enter the following:

   • (Optional) For Provide a link to the site or app which will be sending SMS messages, provide information about the website, application, or service that will send SMS messages.

   • (Optional) For What type of messages do you plan to send, choose the type of message that you plan to send using your long code:

     • One Time Password – Messages that provide passwords that your customers use to authenticate with your website or application.

     • Promotional – Noncritical messages that promote your business or service, such as special offers or announcements.

     • Transactional – Important informational messages that support customer transactions, such as order confirmations or account alerts. Transactional messages must not contain promotional or marketing content.

   • (Optional) For Which AWS Region will you be sending messages from, choose the region that you'll be sending messages from.

   • (Optional) For Which countries do you plan to send messages to, enter the country or region that you want to purchase short codes in.

   • (Optional) In the How do your customers opt to receive messages from you, provide details about your opt-in process.

   • (Optional) In the Please provide the message template that you plan to use to send messages to your customers field, include the template that you will be using.

7. Under Requests, do the following:

   • For Region choose your AWS Region.

   • For Resource Type, choose General Limits. The Resource Type field is only present for some Services.

   • For Quota choose the quota to change.

   • For New quota value enter a new value for the quota.

   • To request an increase to the same quota in an additional AWS Region, choose Add another request, and then choose the additional AWS Region and fill out the new request.

8. Choose the quota that you want to increase, and then enter the new value that you want for the quota.

9. Under Case description, fexplain why you're requesting the quota increase.

10. Under Contact options, for Preferred contact language, choose the language that you prefer to use when communicating with the AWS Support team.

11. For Contact method, choose your preferred method of communicating with the AWS Support team.

12. Choose Submit.

The AWS Support team provides an initial response to your request within 24 hours.

In order to prevent our systems from being used to send unsolicited or malicious content, we have to consider each request carefully. If we’re able to do so, we'll grant your request within this 24-hour period. However, if we need to obtain additional information from you, it might take longer to resolve your request.

We might not be able to grant your request if your use case doesn’t align with our policies.