Create an evaluation form - Amazon Connect

Create an evaluation form

In Amazon Connect, you can create many different evaluation forms. For example, you may need a different evaluation form for each business unit and type of interaction. Each form can contain multiple sections and questions. You can assign weights to each question and section to indicate how much their score impacts the agent's total score.

This topic explains how to create a form using the Amazon Connect admin website. To create and manage forms programmatically, see the Evaluation actions in the Amazon Connect API Reference.

Step 1: Assign a title to the form

In this step, you assign a title to the form. Evaluators will see this title in a dropdown menu.

  1. Log in to Amazon Connect with a user account that has permissions to create evaluation forms.

  2. In Amazon Connect, choose Analytics and optimization, Evaluation forms.

  3. On the Evaluation forms page, choose Create new form.

  4. Assign a title for the form, for example, Sales evaluation. Choose Ok.

                                The evaluation forms page, the set form title
  5. At the top of the evaluation form page, there are two tabs:

    • Sections and questions. Add sections, questions, and answers to the form.

    • Scoring. Enable scoring on the form. You can also apply scoring to sections or questions.

                                The evaluation form page, the two tabs.
  6. Choose Save at any time while creating your form. This enables you to navigate away from the page and return to the form later.

  7. Continue to the next step to add sections and questions.

Step 2: Add sections and questions

  1. While on the Sections and questions tab, add a title to the section 1, for example, Greeting.

                                The evaluation form page, the sections and queues
  2. Choose Add question to add a question.

  3. In the Question title box, enter the question that will appear on the evaluation form. For example, Did the agent state their name and say they are here to assist?

                                The evaluation form page, the question title box.
  4. In the Instructions to evaluators box, add information to help the evaluators answer the question, such as a link to an internal wiki or other resource.

  5. In the Question type box, choose one of the following options to appear on the form:

    • Single selection: The evaluator can choose from a list of options, such as Yes, No, or Good, Fair, Poor.

    • Text field: The evaluator can enter free form text.

    • Number: The evaluator can enter a number from a range that you specify, such as 1-10.

  6. Continue to the next step to add answers.

Step 3: Add answers

  1. On the Answers tab, add answer options that you want to display to evaluators, such as Yes, No.

  2. To add more answers, choose Add option.

    The following image shows example answers for a Single selection question.

                                The answers tab, the "Add option" command.

    The following image shows an answer range for a Number question.

                                The answers tab, the min and max values.
  3. When you're finished adding answers, continue to the next step to enable scoring, and add ranges for scoring Number answers.

Step 4: Assign scores and ranges to answers

  1. Go to the top of the form. Choose the Scoring tab, and then choose Enable scoring.

                                The evaluation forms page, the scoring tab, the enable
                                    scoring option.

    This enables scoring for the entire form. It also enables you to add ranges for answers to Number question types.

  2. Return to the Sections and questions tab. Now you have the option to assign scores to Single selection, and add ranges for Number question types.

                                The sections and questions tab, the scoring tab specific to
                                    the question.
  3. When you create a Number type question, on the Scoring tab, choose Add range to enter a range of values. Indicate the worst to best score for the answer.

    The following image shows an example of ranges and scoring for a Number question type.

                                The scoring tab specific to the question, the answer
    • If the agent interrupted the customer 0 times, they get a score of 10 (best).

    • If the agent interrupted the customer 1-4 times, they get a score of 5.

    • If the agent interrupted the customer 5-10 times, they get a score of 1 (worst).


    If you assign a score of Automatic fail to a question, the entire evaluation form is assigned a score of 0. The Automatic fail option is shown in the following image.

                                    The automatic fail option.
  4. After you assign scores to all the answers, choose Save.

  5. When you're finished assigning scores, continue to the next step to automate the question of certain questions, or continue to preview the evaluation form.

Step 5: Enable automated evaluations

Contact Lens lets you to define agent performance criteria (for example, adherence to required scripts), and then use that criteria to automatically complete evaluation forms. You set up the criteria and logic for each question where you want to allow automated evaluations.

Following are examples of setting up automated evaluations, one for a Single section question and another for a Numeric question.

Example automation for a Single selection question
Example automation for a Numeric question
  • If the agent interaction duration was less than 30 seconds, score the question as a 10.

                                A question section, the scoring tab, a numeric
  • On the Automation tab, choose the metric that is used to automatically evaluate the question.

                                A question section, the automation tab, a metric to
                                    automatically evaluate the question.
  • You can use any metadata that is a number. For example, first response time, sentiment score, and non-talk time.

Step 6: Preview the evaluation form

The Preview button is active only after you have assigned scores to answers for all of the questions.

                        The evaluation form page, the preview button.

The following image shows the form preview. Use the arrows to collapse sections and make the form easier to preview. You can edit the form while viewing the preview, as shown in the following image.

                        The preview of the evaluation form.

Step 7: Assign weights for final score

When scoring is enabled for the evaluation form, you can assign weights to sections or questions. The weight raises or lowers the impact of a section or question on the final score of the evaluation.

                        The evaluation form page, the scoring tab, the score weights
                            section, the question option.

Weight distribution mode

With Weight distribution mode, you choose whether to assign weight by section or question:

  • Weight by section: You can evenly distribute the weight of each question in the section.

  • Weight by question: You can lower or raise the weight of specific questions.

When you change a weight of a section or question, the other weights are automatically adjusted so the total is always 100 percent.

For example, in the following image, three of the questions were manually set to 10 percent. The weights that display in italics were adjusted automatically.

                            Score weights for a question.

Step 8: Activate an evaluation form

Choose Activate to make the form available to evaluators. Evaluators will no longer be able to choose the previous version of the form from the dropdown list.

Previous versions of the form are linked to the completed evaluations based on them. This allows you to view the version of the form that the evaluation is based on.