An end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications

Publication date: July 2023 (last update: July 2024)

The Clickstream Analytics on AWS solution allows you to collect, ingest, process and analyze clickstream data from websites and mobile applications to drive your business growth. You can use the solution to spin up an analytics platform that fits your organizational needs, and maintain complete ownership and control over your valuable user behavior data. The solution can be applied to various use cases such as user behavior analysis and marketing analysis to improve website and application's performance.

The solution provides modularized and configurable components of a data pipeline so that you can choose and customize the components to accelerate the building of a Well-Architected data pipeline from weeks to minutes. The purpose-built SDKs and guidance allow you to collect client-side data from different application platforms (for example, Android, iOS, and JavaScript) to AWS. In addition, ready-to-use dashboards and explorative analytics studio enable you to derive actionable business insights easily and quickly.

Use this navigation table to quickly find answers to these questions:

If you want to …	Read…
Know the cost for running this solution	Cost
Understand the security considerations for this solution	Security
Know which AWS Regions are supported for this solution	Supported AWS Regions
Get started with the solution quickly to build an end-to-end data pipeline, send data into the pipeline, and then view the ready-to-use dashboards	Getting started
Learn the concepts related to pipeline, and how to manage a data pipeline throughout its lifecycle	Pipeline management
Practice how to customize analytics dashboard in an intuitive manner	Analytics studio

This guide is intended for IT architects, developers, DevOps, data analysts, and marketing technology professionals who have practical experience architecting in the AWS Cloud.