Analytics Studio

Analytics Studio is a unified web interface for business analysts or data analysts to create and view dashboards, query and explore clickstream data, and manage metadata.

Modules

Below are the modules included in the Analytics Studio.

• Dashboard. View the out-of-the-box dashboard and custom dashboards (if any).

• Exploration. Use advanced analytics models to query clickstream data beyond the out-of-the-box dashboard.

• Analyses. Create and modify dashboards, as well as manage datasets.

• Data management. View and manage the metadata for clickstream data.

Terms and concepts

This section describes key concepts and terms used in Analytics Studio.

Event. Clickstream data generated by a user action within an app or website (such as clicking, and visiting a page).

Preset event. Events that are automatically collected by clickstream SDK, usually with a name starting with an underscore '_'.

Custom event. Events that are defined and collected by an app owner. The collection timing and business purpose of the event varies by apps.

Event parameter. Event parameters are used to describe the various dimensions of information at the time an event occurred. They fall into two categories: public parameters and private parameters.

Public parameter. The parameters that all events include, such as user information (user_id), and device information (app version, device model, etc.)

Private parameter. The parameters that are unique to certain events, such as user-customized parameters.

User attribute.. User attribute is used to record the property of a user. They fall into two categories: preset attributes collected by SDK presets, such as '_first_visit_date'; custom attributes, that is, user attributes reported by the user themselves, such as 'email_address'.