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使用 API 或 CLI 创建出站营销活动 - Amazon Connect Customer
先决条件创建活动流程创建活动流程版本创建出站活动

本文属于机器翻译版本。若本译文内容与英语原文存在差异，则一律以英文原文为准。

使用 API 或 CLI 创建出站营销活动

您可以使用 AWS CLI 或 Amazon Connect 出站广告系列 API 以编程方式创建和管理出站广告系列。本主题介绍如何使用 CLI 创建 Connect Customer 出站营销活动、定义活动流程以及引用生命周期命令。

先决条件

在使用 API 或 CLI 创建广告活动之前，请确保具备以下条件：

创建活动流程

活动流程定义了为每个收件人运行的操作顺序。您可以使用 CreateContactFlowAPI 创建流程，并将流程类型设置为CAMPAIGN。有关每种操作类型的详细信息，请参见旅程流程区块定义。

流程简单（无需重试）

一个简单的流程无需检查传送状态即可向每个收件人发送一条通信。这是最简单的流程结构：


{
  "Version": "2019-10-30",
  "StartAction": "SendSMS",
  "Actions": [
    {
      "Identifier": "SendSMS",
      "Type": "SendSMS",
      "Parameters": {
        "Message": {
          "MessageSourceType": "TEMPLATE",
          "TemplatedMessage": {
            "WisdomKnowledgeBaseArn": "arn:aws:wisdom:us-east-1:123456789012:knowledge-base/your-kb-id",
            "WisdomMessageTemplateArn": "arn:aws:wisdom:us-east-1:123456789012:message-template/your-kb-id/your-template-id"
          }
        },
        "SourceEndpoint": {
          "Address": "arn:aws:connect:us-east-1:123456789012:phone-number/your-phone-number-id",
          "Type": "CONNECT_PHONENUMBER_ARN"
        }
      },
      "Transitions": {
        "NextAction": "EndFlow",
        "Conditions": [],
        "Errors": [
          {
            "NextAction": "EndFlow",
            "ErrorType": "NoMatchingError"
          }
        ]
      }
    },
    {
      "Identifier": "EndFlow",
      "Type": "EndFlowExecution",
      "Parameters": {}
    }
  ]
}

配送状态检查和重试流程

对于检查交付状态并在失败时重试的流程，请使用以下结构。该流程发送通信，等待交付收据，检索通信状态，然后根据结果进行分支。

重试流程中的关键操作是：

  1. SendSMS SendOutboundEmail、或 PutDialRequest-发送出站通信。

  2. 等待-等待配送收据。

  3. GetOutboundCommunicationStatus— 检索最近一次通信的传送状态。

  4. 比较-根据结果评估交货收据和分支（例如，退回时重试，成功时结束）。

  5. EndFlowExecution— 终止流。所有流路径都必须以此操作结束。

以下示例显示了发送短信、等待送达收据、检查状态并在邮件被退回时重试电子邮件的MANAGED活动流程：


{
  "Version": "2019-10-30",
  "StartAction": "SendSMS",
  "Actions": [
    {
      "Identifier": "SendSMS",
      "Type": "SendSMS",
      "Parameters": {
        "Message": {
          "MessageSourceType": "TEMPLATE",
          "TemplatedMessage": {
            "WisdomKnowledgeBaseArn": "arn:aws:wisdom:us-east-1:123456789012:knowledge-base/your-kb-id",
            "WisdomMessageTemplateArn": "arn:aws:wisdom:us-east-1:123456789012:message-template/your-kb-id/your-sms-template-id"
          }
        },
        "SourceEndpoint": {
          "Address": "arn:aws:connect:us-east-1:123456789012:phone-number/your-phone-number-id",
          "Type": "CONNECT_PHONENUMBER_ARN"
        }
      },
      "Transitions": {
        "NextAction": "Wait",
        "Conditions": [],
        "Errors": [
          {
            "NextAction": "EndFlow",
            "ErrorType": "NoMatchingError"
          }
        ]
      }
    },
    {
      "Identifier": "Wait",
      "Type": "Wait",
      "Parameters": {
        "TimeLimitSeconds": "900"
      },
      "Transitions": {
        "NextAction": "GetOutboundCommunicationStatus",
        "Conditions": [
          {
            "NextAction": "GetOutboundCommunicationStatus",
            "Condition": {
              "Operator": "Equals",
              "Operands": ["WaitCompleted"]
            }
          }
        ],
        "Errors": [
          {
            "NextAction": "EndFlow",
            "ErrorType": "NoMatchingError"
          }
        ]
      }
    },
    {
      "Identifier": "GetOutboundCommunicationStatus",
      "Type": "GetOutboundCommunicationStatus",
      "Parameters": {
        "OutboundCommunicationIds": ["$.OutboundCommunication.Latest.Id"]
      },
      "Transitions": {
        "NextAction": "Compare",
        "Conditions": [],
        "Errors": [
          {
            "NextAction": "EndFlow",
            "ErrorType": "NoMatchingError"
          }
        ]
      }
    },
    {
      "Identifier": "Compare",
      "Type": "Compare",
      "Parameters": {
        "ComparisonValue": "$.DeliveryReceipts['`$.OutboundCommunication.Latest.Id`'].Bounce"
      },
      "Transitions": {
        "NextAction": "EndFlow",
        "Conditions": [
          {
            "NextAction": "SendEmail",
            "Condition": {
              "Operator": "Exists",
              "Operands": []
            }
          }
        ],
        "Errors": [
          {
            "NextAction": "EndFlow",
            "ErrorType": "NoMatchingCondition"
          }
        ]
      }
    },
    {
      "Identifier": "SendEmail",
      "Type": "SendOutboundEmail",
      "Parameters": {
        "EmailMessage": {
          "MessageSourceType": "TEMPLATE",
          "TemplatedMessage": {
            "WisdomKnowledgeBaseArn": "arn:aws:wisdom:us-east-1:123456789012:knowledge-base/your-kb-id",
            "WisdomMessageTemplateArn": "arn:aws:wisdom:us-east-1:123456789012:message-template/your-kb-id/your-email-template-id"
          }
        },
        "FromEmailAddress": {
          "EmailAddress": "noreply@example.com"
        }
      },
      "Transitions": {
        "NextAction": "EndFlow",
        "Conditions": [],
        "Errors": [
          {
            "NextAction": "EndFlow",
            "ErrorType": "NoMatchingError"
          }
        ]
      }
    },
    {
      "Identifier": "EndFlow",
      "Type": "EndFlowExecution",
      "Parameters": {}
    }
  ]
}
重要

  • 如果您的流程使用多种渠道类型（例如，短信和电子邮件），请在创建广告系列时在--channel-subtype-config参数中包含所有渠道。

  • 对于在活动中使用的流程类型MANAGED为检查投放状态，所需的操作顺序为：等待 GetOutboundCommunicationStatus→ 比较。该Wait操作会将流程暂停一段指定的持续时间，以便有时间让交货收据到达。该GetOutboundCommunicationStatus操作会检索配送状态。Compare操作根据结果进行分支。

  • 中的OutboundCommunicationIds参数GetOutboundCommunicationStatus必须引用$.OutboundCommunication.Latest.Id。Compare操作中的配送收据引用必须使用相同的密钥。例如：$.DeliveryReceipts['`$.OutboundCommunication.Latest.Id`'].Bounce。

  • MANAGED使用语音渠道的广告活动需要dialCriteriaRulesPutDialRequest执行以下操作：

    
{
  "Identifier": "PutDialRequest",
  "Type": "PutDialRequest",
  "Parameters": {
    "dialCriteriaRules": [
      {
        "type": "CheckSegmentMembershipForCustomerProfile",
        "segmentArn": "arn:aws:profile:us-east-1:123456789012:domains/your-domain/segments/your-segment"
      }
    ]
  },
  ...
}

创建活动流程版本

创建活动流程后，必须创建该流程的版本。创建活动时需要版本化流程 ARN。使用 CreateContactFlowVersionAPI 创建版本。

版本化流程 ARN 包含版本后缀。例如：arn:aws:connect:us-east-1:123456789012:instance/your-instance-id/contact-flow/your-flow-id:1

有关更多信息，请参阅 create-contact-flow-version C LI 参考。

创建出站活动

使用create-campaign命令创建战役。以下示例使用无代理出站模式创建短信活动：


aws connectcampaignsv2 create-campaign \
  --name "My SMS Campaign" \
  --connect-instance-id "your-instance-id" \
  --type MANAGED \
  --connect-campaign-flow-arn "arn:aws:connect:us-east-1:123456789012:instance/your-instance-id/contact-flow/your-flow-id:1" \
  --source '{"customerProfilesSegmentArn": "arn:aws:profile:us-east-1:123456789012:domains/your-domain/segments/your-segment"}' \
  --channel-subtype-config '{
    "sms": {
      "outboundMode": {"agentless": {}},
      "defaultOutboundConfig": {
        "connectSourcePhoneNumberArn": "arn:aws:connect:us-east-1:123456789012:phone-number/your-phone-number-id",
        "wisdomTemplateArn": "arn:aws:wisdom:us-east-1:123456789012:message-template/your-kb-id/your-template-id"
      }
    }
  }' \
  --schedule '{"startTime": "2026-07-01T09:00:00", "endTime": "2026-07-01T17:00:00", "refreshFrequency": "PT30M"}' \
  --communication-time-config '{
    "localTimeZoneConfig": {"defaultTimeZone": "America/New_York"},
    "sms": {
      "openHours": {
        "dailyHours": {
          "MONDAY": [{"startTime": "T09:00", "endTime": "T17:00"}],
          "TUESDAY": [{"startTime": "T09:00", "endTime": "T17:00"}],
          "WEDNESDAY": [{"startTime": "T09:00", "endTime": "T17:00"}],
          "THURSDAY": [{"startTime": "T09:00", "endTime": "T17:00"}],
          "FRIDAY": [{"startTime": "T09:00", "endTime": "T17:00"}]
        }
      }
    }
  }' \
  --region us-east-1

成功后，该命令将返回活动 ID 和 ARN：


{
  "id": "campaign-id",
  "arn": "arn:aws:connect-campaigns:us-east-1:123456789012:campaign/campaign-id"
}
注意

该--type参数指定了广告系列的类型。MANAGED用于出站广告系列。JOURNEY用于多步、多渠道的旅程，请参阅视觉旅程生成器。

注意

您还可以指定--communication-limits-override控制可以联系收件人的次数。有关参数的完整列表，请参阅创建活动 CLI 参考。

要管理广告活动生命周期操作（开始、停止、暂停、恢复、删除），请参阅 c onnectcampaignsv2 的AWS CLI 参考。