Amazon Pinpoint
User Guide

Monitoring Email Activity with Amazon Pinpoint

For email that you send as part of a campaign, Amazon Pinpoint provides options for monitoring your email activity.


To monitor email activity, you must use a campaign. You can't monitor email activity outside a campaign.

Amazon Pinpoint Analytics

The console provides several campaign-related metrics. For example, you can view the number of email endpoints that you can target and the number of endpoints that you've already sent messages to. Also, you can view the open, click, and opt-out rates for campaigns that you've already sent. You can view these metrics across all your campaigns or for individual campaigns.

To view campaign analytics in the Amazon Pinpoint console

  1. Open the Amazon Pinpoint console at

  2. On the All projects page, choose the project that you want to view metrics for.

  3. In the navigation pane, under Analytics, choose Campaigns.

  4. (Optional) Choose a campaign from the Campaigns table to view metrics specific to that campaign.

Streaming Email Event Data

To monitor data, such as successful and failed email deliveries, configure Amazon Pinpoint to stream email event data to Amazon Kinesis Data Streams or Amazon Kinesis Data Firehose. Then, you can use the Kinesis platform to analyze this email data. For more information, see Streaming Amazon Pinpoint Events to Kinesis.

For examples of the event data that Amazon Pinpoint streams to Kinesis, see Event Data in the Amazon Pinpoint Developer Guide.