Amazon Pinpoint email channel - Amazon Pinpoint
Choosing between Amazon Pinpoint and Amazon SES

Amazon Pinpoint email channel

Note

Amazon Pinpoint has always used Amazon SES for email delivery, and this update gives you more control over how Amazon Pinpoint uses your Amazon SES resources in your AWS account. For example, an Amazon SES resource can be a verified identity or configuration set. As part of this update, email billing will transition from Amazon Pinpoint to Amazon SES after you've updated your AWS account permissions.

Existing Amazon Pinpoint customers: Starting on 4/30/2024, you should update your existing email projects to use the Orchestration sending role arn. All of your journeys and campaigns that send email will continue to function and use the Amazon Pinpoint API until you update the Orchestration sending role arn.

New Amazon Pinpoint customers: Use the Orchestration sending role arn to send emails from your journeys or campaigns. Your journeys and campaigns that send email will use the Amazon SES API.

You can test IAM policies to verify how they will work with a given identity by using the IAM policy simulator. For more information, see Testing IAM policies with the IAM policy simulator in the IAM User Guide.

Use the Email channel in Amazon Pinpoint to send email messages to your end users.

If you haven't used Amazon Pinpoint to send email, your account is in the email sandbox by default. When your account is in the email sandbox, you can only send email to addresses that you verify. Additionally, you can only send 200 emails in a 24-hour period, at a maximum throughput rate of one message per second. You can request to have your account removed from the sandbox by requesting production access for email.

You can monitor your email activity by viewing analytics in the Amazon Pinpoint console or by streaming email events to Kinesis.

As your email needs change, you can manage the email channel by updating your email address or domain, or requesting an increase to your sending quotas.

Choosing between Amazon Pinpoint and Amazon Simple Email Service (Amazon SES)

AWS also offers an email-only service called Amazon SES. Amazon Pinpoint uses Amazon SES highly scalable email infrastructure to send email. The two services offer different features and are intended for different audiences and use cases.

Amazon SES has an API and an SMTP interface, both of which are well suited to sending email from your applications or services. You can also use the Amazon SES SMTP interface to integrate with existing third-party applications, such as Customer Relationship Management (CRM) applications. Amazon SES also offers email features not included in Amazon Pinpoint, including email receiving capabilities, dedicated IP pools, and cross-account sending authorization capabilities.

Amazon Pinpoint is well-suited to users who want to send orchestrated communications, including scheduled campaigns and multi-step customer journeys. Amazon Pinpoint also includes features not included with Amazon SES, such as audience segmentation, campaign and journey analytics, and a web-based console that is accessible to less technical users.

For more information about sending email using Amazon SES, see the Amazon SES Developer Guide.

Topics