Conclusion
While we present here a sequenced flow of your journey, let your customers, both present and future, be your ultimate guide. Throughout this process, you are likely to be making decisions that will require changes in how your teams are organized, how they work together, and how they adopt new cultural tenets as part of moving to a SaaS delivery model. Leverage this framework in whole or in part. Take what you need. Leave the rest. We don’t mind. And let us know how we can help.
Summary of Key Takeaways by Company Profile and SaaS Journey
|
Phase 1 Business Planning |
Phase 2 Product Strategy & Roadmap Dev. |
Phase 3 Minimum Viable Service |
Phase 4 Launch/GTM |
|
|---|---|---|---|---|
ToeDipper Software
|
Find a model that enables the company to explore SaaS without impacting the growth and performance of the current business | Have a solid product strategy to avoid under-investing in a more complete product strategy and/or treating your plan as more of an experiment | Be hyper-focused on building a complete product strategy that drives value to your customers | Align GTM plan with customer expectations and priorities of investors. Leverage SaaS to reach new buyer profiles (e.g. early adopters) within existing and new customers |
SurvivorTech
|
Focus on determining whether there is a way to accelerate and fund the development path | Build a strategy that goes beyond just having a SaaS offering in order to compete against current and emerging offerings in the market | Map out a more complete product strategy path that is less reactive and more strategic to enable you to retain and grab market | Align internally to establish new sales motions and back-office processes. Land and expand sales model in tandem with agile design and frequent product releases |
Unicorn Express.com
|
Build out the fundamental projections for staffing the company, identify target markets, and develop a monetization scheme | Avoid short-circuiting the product strategy process, as it may undermine the company success when growth curve kicks in | Align the product with this target experience through a clear product strategy that can maximize growth | Focus on in-product communication and knowledge management tools to reduce the need for high-touch human support, allowing a successful product adoption by new customers, at scale |
New Horizons Software
|
Identify a new segment or product that will enable the company to begin offering a SaaS product. Assess incremental costs and strategy implications | Look at your product strategy as if creating new line of business. Consider forming new teams that can operate separately from the rest of the company | Build a product strategy for the new SaaS offering that is independent of the other products in the company portfolio | Work backwards from the prospective customer prospective to understand your new audience and build a successful GTM plan. Consider leveraging channel partners for incremental reach |
