Select your cookie preferences

We use essential cookies and similar tools that are necessary to provide our site and services. We use performance cookies to collect anonymous statistics, so we can understand how customers use our site and make improvements. Essential cookies cannot be deactivated, but you can choose “Customize” or “Decline” to decline performance cookies.

If you agree, AWS and approved third parties will also use cookies to provide useful site features, remember your preferences, and display relevant content, including relevant advertising. To accept or decline all non-essential cookies, choose “Accept” or “Decline.” To make more detailed choices, choose “Customize.”

Expected Output - SaaS Journey Framework: Building a New SaaS Solution on AWS

This whitepaper is for historical reference only. Some content might be outdated and some links might not be available.

This whitepaper is for historical reference only. Some content might be outdated and some links might not be available.

Expected Output

An effective GTM strategy for SaaS is more than a launch strategy. It enables you to do the following: establish commercial models to sustain company growth, in parallel with new customer acquisition; build effective sales and marketing processes; reduce friction from the customer experience from the pre-sales stage to renewal; and set team and individual-level responsibilities, including revenue quotas and product adoption goals. The ability to measure effective product utilization is an important differentiator for SaaS. A data-driven GTM plan can help you manage churn risk (for example, low adoption) and identify expand selling opportunities (for example, utilization patterns that indicate up-sell or cross-sell potential). Therefore, a successful GTM plan should include measurable product adoption expectations. This data will inform you whether the GTM strategy has ultimately been executed successfully.

PrivacySite termsCookie preferences
© 2025, Amazon Web Services, Inc. or its affiliates. All rights reserved.