Expected Output

The expected output of this effort is a strategy that goes beyond the first deliverable without going as far as creating a multi-year plan. You want to know enough about the broader strategy to have confidence in your direction without looking so far forward that you are planning for a future that may or may not be the same when you get there. A key component of this effort is a clear picture of the target customers and market. Having well-defined personas will have a significant impact on how you move forward and how you choose to package, build, and operate the system. It can also impact the monetization strategy of your offering. An initial view of the core metrics you are expecting to collect and assess (even during development) should also be an output of this phase. How will you measure agility? How will you analyze the onboarding and time-to-value? Finally, it is essential that you exit this process with a more concrete view of how you expect to package and tier your SaaS offering. This will enable the entire team to begin to think about what underlying mechanisms can differentiate the experience of users in each tier.