Configuring MediaTailor as your ad insertion service

A configuration is an object that you interact with in AWS Elemental MediaTailor. The configuration holds the mapping information for the origin server and the ad decision server (ADS). You can also define a default playback for MediaTailor to use when an ad isn't available or doesn't fill the entire ad avail.

If you use a content distribution network (CDN) with MediaTailor, you must set up the behavior rules in the CDN before you add CDN information to the configuration. For more information about setting up your CDN, see Integrating a CDN.

Topics

• Supported audio and video codecs
• VAST, VMAP, and VPAID requirements for ad servers
• Working with MediaTailor configurations
• Customizing ad break behavior with ad suppression
• Prefetching ads
• Integrating a content source for MediaTailor ad insertion
• Overlay ads
• Ad ID decoration
• Reporting ad tracking data
• Using dynamic ad variables in MediaTailor
• Using a CDN to optimize ad personalization and content delivery
• Understanding MediaTailor ad insertion behavior
• Understanding MediaTailor server-guided ad insertion

Supported audio and video codecs

MediaTailor supports the following codecs.

• Audio codecs: mp4a, ac-3, and ec-3

• Video codecs: h.264 (AVC), h.265 (HEVC)