Origination identities for Amazon SNS SMS messages - Amazon Simple Notification Service

Origination identities for Amazon SNS SMS messages

Important

The Amazon SNS SMS Developer Guide has been updated. Amazon SNS has integrated with AWS End User Messaging SMS for the delivery of SMS messages. This guide contains the latest information on how to create, configure, and manage your Amazon SNS SMS messages.

Origination identities for SMS messages are identifiers used to represent the sender of an SMS message. You can identify yourself to your recipients using the following types of originating identities:

  • Origination numbers – A numeric string that identifies an SMS message sender's phone number. There are several types of origination numbers, including long codes (standard phone numbers that typically have 10 or more digits), 10 digit long codes (10DLC), toll free numbers (TFN) and short codes (phone numbers that contain between four and seven digits). Support for origination numbers is not available in countries where local laws require the use of sender IDs. When you send an SMS message using an origination number, the recipient's device shows the origination number as the sender's phone number. You can specify different origination numbers by use case.

    Tip

    To view a list of all existing origination numbers in your AWS account, in the navigation pane of the Amazon SNS console, choose Origination numbers.

    Support for origination numbers is not available in countries where local laws require the use of sender IDs instead of origination numbers.

    For additional information, see Phone numbers in the AWS End User Messaging SMS User Guide.

  • Sender IDs – An alphabetic name that identifies the sender of an SMS message. When you send an SMS message using a sender ID, and the recipient is in an area where sender ID authentication is supported, your sender ID appears on the recipient’s device instead of your phone number. A sender ID provides SMS recipients with more information about the sender than a phone number, long code, or short code provides.

    Sender IDs are supported in several countries and regions around the world. In some places, if you're a business that sends SMS messages to individual customers, you must use a sender ID that's pre-registered with a regulatory agency or industry group. For a complete list of countries and regions that support or require sender IDs, see Supported countries and regions for SMS messaging with AWS End User Messaging SMS in the AWS End User Messaging SMS User Guide.

    There's no additional charge for using sender IDs. However, support and requirements for sender ID authentication varies by country. Several major markets (including Canada, China, and the United States) don't support using sender IDs. Some areas require that companies who send SMS messages to individual customers must use a sender ID that's pre-registered with a regulatory agency or industry group.

    For additional information, see Sender IDs in the AWS End User Messaging SMS User Guide.