Amazon Pinpoint
User Guide

Step 1: Create a Campaign

The first step in setting up a campaign is to create a new campaign. When you create a new campaign, you give the campaign a name, and specify whether it should be a standard campaign or an A/B test campaign. (In an A/B test campaign, you create several versions of a message to compare their performance.)

To begin creating a campaign

  1. Sign in to the AWS Management Console and open the Amazon Pinpoint console at

  2. On the Projects page, choose the project that you want to create the campaign in.

  3. In the navigation pane, choose Campaigns.

  4. Choose Create a campaign.

  5. For Campaign name, type a descriptive name for the campaign. Using a descriptive name makes it easier to find or search for the campaign later.

  6. For Campaign type, choose one of the following options:

    • Standard campaign – Sends a message to a segment on a schedule that you define.

    • A/B Test – Behaves like a standard campaign, but enables you to define different treatments for the campaign's message or schedule.

  7. Choose Next.


Step 2: Specify the Audience for the Campaign