Amazon Pinpoint
User Guide

Step 1: Begin a New Campaign

Use the Amazon Pinpoint console to create a campaign. You will:

  • Choose the messaging channel (mobile push, email, or SMS).

  • Choose the user segment for the campaign.

  • Write the message.

  • Define the schedule on which the campaign runs.

Optionally, you can set up your campaign as an A/B test to experiment with different treatments of the message or schedule. As users respond to your campaign, you can view campaign analytics to compare the effectiveness of each treatment.

To begin creating a campaign

  1. Sign in to the AWS Management Console and open the Amazon Pinpoint console at

  2. On the Projects page, choose the project for which you want to create a campaign.

  3. In the navigation menu, choose Campaigns. The Campaigns page opens, and it displays summary information for previously defined campaigns.

  4. Choose New campaign. The Create a campaign page opens at the Details step.

               The Details page for creating a campaign.
  5. For Campaign name, type a name to make the campaign easy to recognize later.

  6. For What messaging channel do you want to use?, choose the channel you will use to deliver your message. The channel must be enabled in your Amazon Pinpoint project. For more information, see Amazon Pinpoint Channels.

  7. For Choose the campaign type, choose one of the following:

    • Standard campaign – Sends a custom message to a specified segment according to a schedule that you define.

    • A/B Test – Behaves like a standard campaign, but enables you to define different treatments for the campaign's message or schedule.

  8. If you choose to create an A/B test, for Choose what you will test for, choose whether you will test variations of the campaign's Messages or Schedule.

               Options to create A/B test for messages or schedule.
  9. Choose Next step.


Step 2: Specify the Audience Segment for the Campaign