Amazon Pinpoint
User Guide

Step 1: Create a Campaign

The first step in setting up a campaign is to create a new campaign. When you create a new campaign, you give the campaign a name, and specify whether it should be a standard campaign or an A/B test campaign. (In an A/B test campaign, you create several versions of a message to compare their performance.)

To begin creating a campaign

  1. Sign in to the AWS Management Console and open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. On the Projects page, choose the project that you want to create the campaign in.

  3. In the navigation pane, choose Campaigns.

  4. Choose Create a campaign.

  5. For Campaign name, type a descriptive name for the campaign. Using a descriptive name makes it easier to find or search for the campaign later.

  6. For Campaign type, choose one of the following options:

    • Standard campaign – Sends a message to a segment on a schedule that you define.

    • A/B Test – Behaves like a standard campaign, but enables you to define different treatments for the campaign's message or schedule.

  7. Choose Next.

Next

Step 2: Specify the Audience for the Campaign