Customer object type mapping
terminology and concepts
The following terminology and concepts are central to your understanding of custom object type mappings.
- Standard profile object
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A standard profile object is a predefined object that all profiles contain.
A standard profile object contains standard fields, such as phone numbers, email addresses, name and other standard data. This data can be retrieved in a standard format regardless of the source (for example, Salesforce, ServiceNow, or Marketo).
- Profile object
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A profile object is a single unit of information known about a profile. For example, the information about a phone call, a ticket, a case, or even a click-stream record from a web site.
A single profile object can be up to 250 KB and can be any structured JSON document.
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Every profile object has a type. For example, the profile object can be an Amazon Connect contact record, ServiceNow Users, or Marketo Leads.
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The type refers to the object type mapping.
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The object type mapping defines how that specific object should be ingested into Customer Profiles.
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- Profile
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A profile contains all the information known about a specific customer or contact. It includes a single standard profile object and any number of additional profile objects.
- Object type mapping
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The object type mapping tells Customer Profiles how to ingest a specific type of data. It provides Customer Profiles with the following information:
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How data should be populated from the object and ingested into the standard profile object.
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What fields should be indexed in the object and how those fields should then be used to assign objects of this type to a specific profile.
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- Mapping template
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A mapping template is a predefined object type mapping included with the Customer Profiles service.
Customer Profiles includes mapping templates for Amazon Connect contact records, Salesforce Accounts, ServiceNow Users, and Marketo Leads. For a complete list of available mapping templates, use the ListProfileObjectTypeTemplates API.
With mapping templates you can quickly ingest data from well known sources without having to specify any additional information.
